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Value Chain Axis

Free

Wired is one of those magazines that I always mean to read but never seem to get around to. Not sure why — other stuff always seems to be slightly more pressing, I suppose.
A friend put me onto an article by Wired’s Editor-in-Chief Chris Anderson (who you might remember as the author of The Long [...]

Case study: Raising prices

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client.
PROBLEM: A client came to me with their need to raise prices. They’ve had prices set for a while now and it was time to raise them to keep up with [...]