Tag Archives: trends
How newspapers can survive in the age of free content
Way back in the day, I used to report the news in a daily newspaper. I learned a lot but moved into other forms of writing when I felt more like an ambulance chaser than a journalist. That was before … Continue reading
Posted in Business Insight, Sales Funnel Strategy
Tagged content strategy, industry, marketing, operations, trends, value chain
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I’m not stalking Chris Brogan: An unauthorized look at Chris Brogan’s evolution
THE REST OF THE STORY Did you know that Tom Hanks earned $800 in his very first credited work as an actor? It was for the movie He Knows You’re Alone (1980). In Splash (1984) he earned $70,000. In Big … Continue reading
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Tagged content strategy, industry, marketing, operations, trends, value chain
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The Leno Hole: Why it will cost NBC far more than they realize
Image via Wikipedia Leno/O’Brien. It has dominated the news for a couple weeks now and I confess that, even though I’m more of a Letterman-viewer myself (on the odd occasion when I watch TV), I’ve been drawn to the debate … Continue reading
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Tagged content strategy, industry, marketing, operations, trends, value chain
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Free
Wired is one of those magazines that I always mean to read but never seem to get around to. Not sure why — other stuff always seems to be slightly more pressing, I suppose. A friend put me onto an … Continue reading
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Tagged content strategy, industry, marketing, operations, trends, value chain
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Content is only king when there’s context
“Content is king”. That is a rule of thumb adopted by website creators because they know that high quality content helps to attract and retain customers by positioning the company and by building relationships with people. Seth Godin, in his … Continue reading
Posted in Business Insight, Sales Funnel Strategy
Tagged content strategy, industry, marketing, operations, trends, value chain
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