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To-Market Diamond

Your business has multiple content strategies

I confess that I tend to write most about the sales-specific content strategy: Mapping your content against your sales funnel so that you generate more leads, more sales, more repeat sales.
But there are other pathways to which content should be mapped.
Human Resources should have a defined pathway from hire to retire and internal content can [...]

Staples, Office Max, and Office Depot business strategy: Market leader versus the clones

Image via Wikipedia

The office supply space nicely demonstrates the strength of the market leader versus the struggle of the clones. Staples, Office Max, and Office Depot: On the surface they look to be exactly the same business — office stuff. And when you compare their products and services, it does seem to be that way. [...]

Case study: Content strategy to enable business model change

The following is a case study derived from working with a client: BizTrade, the Community-Powered Business Exchange.

PROBLEM: The client approached me because they were dramatically changing their business. For several years, they had worked in the highly competitive business brokerage industry, helping business owners who wanted to buy or sell a business. But they were [...]

Nandos offers great food and innovative business model

During the first 4 days of our vacation, my wife and I blasted around London on foot, on double-decker bus, in taxis, and in the tube. London has a great public transportation system (which is good because driving there is ridiculous).
So, one day we found ourselves in some little corner of London. We’d just finished [...]

The banking industry’s best kept secret

Image by gwydionwilliams via Flickr

If you can overlook the retina-burning red of their website, and if you can get past their awkward stock symbol (STD), you’ll be surprised to discover Global Santander as an impressive organization and the banking industry’s best kept secret.
Santander is the largest bank in the world in terms of bank branches [...]

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