Tag Archives: success

Know when to hold ‘em, know when to fold ‘em: How business is like poker

I love poker. If I was ever going to give up writing, it would be to do just one thing: Be a professional poker player. I’ve read the books. I watch any poker game being aired. I have a room … Continue reading

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The 7 most important business lessons I’ve ever learned

Before becoming a freelance writer, I was a sales manager and investment advisor (and before that I worked in a financial institution and a real estate office). I confess that I rarely enjoyed working as an employee but I did … Continue reading

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When your product’s benefits just aren’t enough

Yesterday morning I ate a bowl of Cap’n Crunch cereal. I don’t like a lot of cereals but a visit from Cap’n Crunch in the morning is always a good visit. (And a visit with Captain Morgan later in the … Continue reading

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Clawing my way back to a favorite best practice

If it seems like I’ve been walking around in a daze lately, it’s because I have been! Last year, I had a great system going with my work: For ongoing projects (like where I might provide daily blog posts or … Continue reading

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How to sell more by mapping your content to your buyer’s mindset

When marketing your business, it’s easy to become enamored with the latest and shiniest marketing techniques. Like a new car the “new marketing method smell” fogs our brain and makes us believe that THIS particular technique will send a flood … Continue reading

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