Posts tagged as:

strategic tool

Just read: ‘Six Sigma and Design Thinking’ at NYTimes.com

This is a great article about business innovation being applied from a different perspective. The article’s writer calls it “design thinking”. The examples are great!
Prototype – Six Sigma and Design Thinking – How 2 Methods Should Mix – NYTimes.com.
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Read more business content by Aaron Hoos

Favorite video: Align training, HR, and strategy (part 8 of 9)
How [...]

Fix your marketing problems

From time to time I’m asked to set up and manage Google AdWords campaigns for clients or I’m asked to advise them on how they might improve their campaigns. I’ve found that many clients would get their Google AdWords report but wouldn’t know what to do with it. So I developed this tool a couple [...]

Michael Porter on Innovation

Innovation: I am fascinated by innovation. I love the idea of pushing the boundaries beyond “what we’ve always done” into new territory. Innovation does not just have to happen in the area of new products or services (although that’s usually the first thought). Innovative ideas can also spring from changing how something is done.
Last year [...]

Business Diamond Framework: Mapping the organization

In a previous blog I wrote about the four Function Diamonds of the Business Diamond Framework™: Leadership, Support, Value-Add, and To-Market.

The layout of the Framework is intentional. This layout allows Framework practitioners to not only understand the business from the perspective of each of the four functions, but also from the perspective of the organizational [...]

Analyzing and repairing your sales process

I think a lot about the sales process. It’s a key element to using the Business Diamond Framework™ successfully to drive innovative change into an organization. Specifically, I use it to create content strategy, which is a burgeoning discipline that aligns content with your business’ aims. In this blog, I’ll talk about aligning content with [...]