Snapshot of my week: July 13 – July 17

Here’s a quick look at what I’m working on this week:

  • Finish a set of internet marketing articles to help position a client in that space
  • Write 10 economic and investment news articles about the metals industry
  • Finish one ebook and start a second one for a Forex fund
  • Finish an ebook for a real estate professional
  • Publish a weekly investment newsletter for Top Stock Gurus
  • Write blogs for a Saas bookkeeping site
  • Implement a marketing plan for the Forex fund
  • Implement a marketing plan for LionsFutures, a futures trading platform
  • Write blogs for a business coach
  • Write web content and presentation material and implement the marketing plan for a business that is launching this week (more on that in a future blog)
  • Write articles for VentureHype
  • Complete an internal customer service newsletter for the Boyd Group
  • Start on a report and an article for StayInTouchSystem

A couple other items in the pipeline but this is the bulk of my effort this week.

Client Spotlight: TopStockGurus

aaronhoos_businesswriter_client_tsgTopStockGurus.com is a free report and weekly newsletter in which stock market gurus choose compelling stocks and give their reasons for the choice.

As the editor of the report and the weekly newsletter, I track the gurus down each week and review their investment recommendations and then develop content that introduces the investment and the guru.

The gurus include well known names like Tom & David Gardner of The Motley Fool, Roger Conrad of Utility Forecaster, Jim Trippon of China Stock Digest, Gene Marcial of BusinessWeek, and many more.

The newsletter is delivered to subscribers every Thursday morning.

Death and longevity of brands

Brands come and go. A couple years ago, people would have said “Twitter what?” But now it’s the latest in a long line of social media darlings.

These two articles, from SeekingAlpha gives us an interesting perspective on 12 brands that are likely to survive and 12 brands that are likely to die. I say it’s an interesting perspective because the writer is coming at it more like an investment analyst than a marketer.

A few surprises and a few no-brainers.

Read the articles here:

The Top 12 Brands Likely to Survive

The Top 12 Brands Likely to Disappear

Here’s why this is interesting to me: When you normally talk about brands, you’re usually talking about the marketing and positioning side of the business. But when you approach it like an investment analyst, you’re looking at a much wider range of considerations. By comparison: Twitter is a strong brand but its revenue stream doesn’t necessarily make it a lasting brand. I realize I’ve committed social media heresy by saying that Twitter is not a lasting brand. That is not to say that I’m predicting Twitter’s demise. Rather, I’m suggesting that, as a brand, it is very strong; but as a business it needs to think about revenue sooner or later.

Google trending the economy

Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy“. I wondered how it would compare. Here is Google’s trend chart:

aaronhoos_googletrends_economy

This chart fascinates me for a couple of reasons:

  • The current economic climate is not prompting people to search for the word “economy” any more than any other economic climate. I’d have guessed that it would be higher.
  • Not surprisingly, there is a valley through the third quarters when everyone is away on vacation and not thinking about work or business or the economy.
  • There are slight peaks at the end of every quarter, which makes sense that people are thinking about economic factors that might influence their EOQ results or forecasts.
  • What surprised me the most was the large dip at the end of the year. It’s as if people are so focused on Christmas and New Year and the opportunities for the year to come that they stop searching for “economy” information? While there is often a small spike at the end of every quarter, there is a huge dip at the end of the year; and in every case, that end-of-the-year dip is greater than the summer dip.

Google Trends: (mis)fortune teller

I was in Google Trends the other day, doing some research for a client. On a whim, I decided to also see the search trend for “recession”. What an interesting find! Here is Google’s Trend graph:

aaronhoos_googletrends_recession

At first glance, it’s shocking to see how much the search volume and news references have grown. It’s shocking, but not a huge surprise: the recession is bad but the badness is stoked like a fire by the media.

But there’s something I find even more fascinating: Look at the first quarter of 2007. Recession searching spiked there. By today’s standards it wasn’t much, but compared to the amount that it was searched prior to that, it was huge. If someone had been paying attention, they would have had almost an entire year of warning before the through-the-roof spike in the beginning of 2008. Time to sell stocks, short stocks, lock in customers, and reduce inventory.