Posts tagged as:

social media

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.
Defining Earned, Owned And [...]

Just read: ‘10 Social Media Metrics’ at SocialTimes.com

Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective).
Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to [...]

Measuring leads is insufficient: We need a new sales funnel category

I’m putting together a series for March and I’ll be talking about a couple of points including leads and lead generation. But in preparing for this series, I’ve been deep in thought about what we define as leads and how we measure them.
Leads are usually anyone in within our target market who has risen [...]

Aaron’s Answers: Marketing a subscription only site

The Question:
Njore J.  KARANJA asked:
I am in the process of creating a subscription-only website. How do I go about marketing it for subscribers, and what is the best payment method?
[Visit Njore J. KARANJA's LinkedIn profile]
Aaron’s Answer:
I can’t answer the payment methods but I can help you on the marketing side. Without knowing very much about your site, I’d [...]

Just read: ‘Five Reasons why Content Strategy comes before Social Media’ by Joe Pulizzi

There is a lot written about social media. A lot of it sucks.
Joe Pulizzi knows content and content marketing and he rightly says that social media participation is useful but people often jump into it without any clear idea why they are doing it. Instead, they need to rethink the “how” and “why” of their [...]

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