Posts tagged as:

SEO

Exploring the best place to start marketing your online business

I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought [...]

Your site map as a business tool

Bust out your site map for a moment. You know, that org-chart-like thing that you look at from time to time and wonder what to link your shiny new page to?
Got it? Okay, now take a look at each page. What is the purpose of that page? Every page in your website should have a [...]

Just read: ‘Five Areas to Focus On for Effective SEO Copywriting’ at Copyblogger

I actually think this article’s title is misleading. This excellent post should be a must-read for every small business owner and aspiring entrepreneur who is creating a website that they want to draw visitors to. Sure it has a copywriting bent to the content but it is really about search engine optimization.
Five Areas to Focus [...]

Just read: ‘How Google’s Rankings Algorithm Has Changed Over Time’ at SEOmoz.org

Was sent this link a while ago from Jeffrey Priebe when he and I were collaborating on a project for his client.
Search engine optimization is a great buzz word that gets kicked around a lot (and I’m frequently asked to “include” it in my work, although the asker doesn’t always know what it even means).
Here [...]