Posts tagged as:

sales

Just read: ‘14 Lessons Learned from One of the World’s Highest-Paid Copywriters’ at Copyblogger

Dan Kennedy is THE direct sales guy. He’s both crusty and compelling; sort of the guy you love to hate, not just because he’s perennially cranky but because he’s almost always on point. But one complaint that lots of people have (myself included) is that he can sometimes seem like he’s waiting for the internet [...]

What is your conversion period?

A conversion rate is the percentage of prospects who become customers. So if you talk to 10 prospects and one of them becomes a customer, your conversion rate is 10%. The exact rate depends on a number of factors including the industry, the competition, and your ability to sell. And there’s a good chance that [...]

Just read: ‘Worst Business Blunders of the Year’ at BNET

A colleague of mine just sent me this article:
The 77 Stupidest Managerial Moves and Worst Business Blunders of 2009 | BNET.
It’s the kind of article you can’t help but read all the way through, even though it takes a while.
If it weren’t so shocking, it would be highly entertaining!
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Read more business content by Aaron Hoos

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Marketing your apology

Image via Wikipedia

Domino’s had this crazy deal when I was in college — I don’t remember what it was now but I just remember that we’d order pizza by the boatload. (Oh how I long for my college-age metabolism again!). I didn’t have a problem with Domino’s Pizza at the time; it was hot, delivered [...]