Posts tagged as:

sales process

Just read: ‘10 Social Media Metrics’ at SocialTimes.com

Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective).
Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to [...]

Measuring leads is insufficient: We need a new sales funnel category

I’m putting together a series for March and I’ll be talking about a couple of points including leads and lead generation. But in preparing for this series, I’ve been deep in thought about what we define as leads and how we measure them.
Leads are usually anyone in within our target market who has risen [...]

I want to like Squidoo: Objections about Squidoo’s strategy (and a way forward)

Image via CrunchBase

Squidoo is a site that allows users to build “lenses” and add various types of modules to create content. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc).
I love the idea of Squidoo because I believe in content and I think giving people the power to create [...]

What is your conversion period?

A conversion rate is the percentage of prospects who become customers. So if you talk to 10 prospects and one of them becomes a customer, your conversion rate is 10%. The exact rate depends on a number of factors including the industry, the competition, and your ability to sell. And there’s a good chance that [...]

A step-by-step outline of content strategy development

I wanted to show my work and demonstrate the thought process that goes into content strategy. Here is simple content strategy “story” of one project I’m working on right now.
This project is ultimately a list-building whitepaper project. The client wants to build their list of newsletter subscribers and they intend to do that by [...]

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