Dotcom Secrets: The Sales Funnel Book I Wish I’d Written

Every once in a while I encounter a book that I read from cover to cover and thing, “I wish I wrote that.”

It doesn’t happen a lot. But when it does happen, I usually read the book a second time and take a ton of notes.

Such was the case with this book, DotCom Secrets by Russell Brunson.

Aaron Hoos

When I wrote my book, The Sales Funnel Bible, not a lot of people had heard of sales funnels. I usually had to spend time answering questions like, “What is a sales funnel?” before I could dig into how to improve your business with your sales funnel.

But funnels are big now. Really big. And among those raising awareness of funnels is Russell Brunson. He has a piece of software called “ClickFunnels” that businesses can use to market and sell their products and services. It’s kind of a plug-and-play all-in-one software.

And, to help him promote ClickFunnels, he has heavily marketed this book to describe funnels (and get people to buy ClickFunnels).

And the book is excellent. It’s simple to understand, incredibly practical, versatile for many businesses, and includes templates and scripts. The templates and scripts are worth well more than the price of the book.

Now, I’m not going to rush out and trash all the copies of The Sales Funnel Bible. I take a different approach: a little higher level, a little broader (outside of the scope of online businesses), a bit more strategic in some ways, a bit more tactical in others.

But Brunson’s book is a solid start for someone who is learning about sales funnels and how the can improve a business. It’s simple, elegant, visually appealing, and highly actionable. I wish I’d written it.

You can buy it here on Amazon if you want…

Social Media Business Hour Podcast: Learn The Secrets Of Profitable Sales Funnels And Copywriting

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I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly!

We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an intentional sales funnel, rather than a sales funnel that grows organically and exists by default. We talk about how I got into sales funnels in the first place and what attracted me to profitable sales funnels as one of the most compelling opportunities for business owners and entrepreneurs. Then, since the podcast is about social media, I connected it back to social media and showed how your sales funnel needs to exist even in your social content. Then I shared (overshared?) my formula for creating amazing headlines — this piece was really valuable for Nile’s audience!

Click here to listen to my interview with Nile Nickel about profitable sales funnels and copywriting

Want to interview me on your podcast? Click here to learn how to book me as a guest.

Secrets Of Business Mastery Podcast: The Future Of Copy

Aaron Hoos

It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro.

Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other businesses successful and that was the catalyst that skyrocketed him from making less than $1 million a year to well over $28 million a year.

Today he is a force to be reckoned with in the home service industry and he still runs his home service business while also coaching other service business owners (electricians, plumbers, HVAC techs, etc.) to massive growth. He’s like a bad-ass Tony Robbins for the home service industry.

On his podcast, we talk about copywriting and sales funnels, including…

  • Identifying preferred customers
  • Empowering and disempowering words
  • Strategic copy
  • Dealing with objections

… and more.

Click here to listen to my interview with Mike Agugliaro about the future of copy

Want to interview me on your podcast? Click here to learn how to book me as a guest.

Speaking Of Wealth Podcast: Sales Copy With REI Focus

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I was booked to to be interviewed by Jason Hartman, a real estate investing expert and a very prolific podcaster. By coincidence, we both ended up at the same conference just a week or two before our podcast interview. It was great to meet Jason in person and it actually helped us have a better podcast because we were more comfortable speaking together, plus he already knew a bit more about what I do.

In his podcast we talked about the importance of copywriting and sales funnels, particularly as they pertain to real estate investors.

Click here to listen to my interview with Jason Hartman about sales copy with an REI focus

Want to interview me on your podcast? Click here to learn how to book me as a guest.