Posts tagged as:

press releases

What’s the purpose of blogs, Twitter, websites, etc?

I’ve been thinking about the purpose of content lately, believing that businesses that understand the purpose of their content can make sure they are reaching all potential audiences with the right content in the right places.
The matrix below is an early-stage idea (read: it’s still evolving and you’re welcome to leave comments with your recommendations) [...]

Aaron’s answers: How do I market my business online?

The Question:
I was asked a great question through the private message boards on Guru.com. After briefly outlining his 3 new businesses, an entrepreneur asked: “I have never done much online but am interested in the effectiveness of blogging, press releases, etc.. If i am just beginning each of these businesses, what would you recommend [...]

Why was my press release rejected?

Frequently, clients send me press releases that they’ve written but which have been rejected by the press release distribution company. They want to know why their press release was rejected and if there’s anything I can do to “fix” it. Here are the common problems…
A brief history of press releases and why it matters to [...]

Press release tip

Press releases are a great way to promote your business and drive traffic to your site. They offer measurable keyword advantages when submitted online and you might even get some local coverage if submitted offline (to a local paper).
But there is one make-or-break issue that I see often when asked to create a press release [...]