Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually becoming interesting, but the commercials entertain and — more importantly — the stick. When I’m at the beer store I see Dos Equis, I laugh at the memory of the commercial, and I buy the product.