Posts tagged as:

marketing

Favorite video: Commercial for ANZ

Funny little action-packed commercial for ANZ. Overall, the message falls a little flat but it’s very engaging.

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Read more business content by Aaron Hoos

Favorite video: Align training, HR, and strategy (part 8 of 9)
How to defeat zombies (and be more productive)
A simple formula to accelerate business performance: A new series
Just read: ‘10 questions to ask yourself [...]

Just read: ‘Five Reasons why Content Strategy comes before Social Media’ by Joe Pulizzi

There is a lot written about social media. A lot of it sucks.
Joe Pulizzi knows content and content marketing and he rightly says that social media participation is useful but people often jump into it without any clear idea why they are doing it. Instead, they need to rethink the “how” and “why” of their [...]

What is your conversion period?

A conversion rate is the percentage of prospects who become customers. So if you talk to 10 prospects and one of them becomes a customer, your conversion rate is 10%. The exact rate depends on a number of factors including the industry, the competition, and your ability to sell. And there’s a good chance that [...]

Countdown to the Olympics: How to be an Olympic-level entrepreneur #1

Image via Wikipedia

In 1 day, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level [...]

Letter to Steve Jobs from the devil

FROM THE DESK OF THE DEVIL
January 1997
Dear Mr. Jobs,
Congratulations on your return to Apple. I received your letter expressing concern over your lack of marketable ideas and was quite interested in your proposal offering your soul in exchange for some compelling products.
I think I can help. I’ve got some top-notch people in Hell’s Idea Kitchen [...]

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