Posts tagged as:

internet marketing

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.
Defining Earned, Owned And [...]

Client Spotlight: KMGI

KMGI is a New York-based web and interactive media marketing firm that specializes in webmercials, web presentations, multimedia sites, and more. They have an impressive list of clients and have won several awards for their work over the past 13 years.
Recently, KMGI contracted me to complete a number of projects for them, including a marketing [...]

Measuring leads is insufficient: We need a new sales funnel category

I’m putting together a series for March and I’ll be talking about a couple of points including leads and lead generation. But in preparing for this series, I’ve been deep in thought about what we define as leads and how we measure them.
Leads are usually anyone in within our target market who has risen [...]

Aaron’s Answers: Marketing a subscription only site

The Question:
Njore J.  KARANJA asked:
I am in the process of creating a subscription-only website. How do I go about marketing it for subscribers, and what is the best payment method?
[Visit Njore J. KARANJA's LinkedIn profile]
Aaron’s Answer:
I can’t answer the payment methods but I can help you on the marketing side. Without knowing very much about your site, I’d [...]

I want to like Squidoo: Objections about Squidoo’s strategy (and a way forward)

Image via CrunchBase

Squidoo is a site that allows users to build “lenses” and add various types of modules to create content. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc).
I love the idea of Squidoo because I believe in content and I think giving people the power to create [...]

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