Posts tagged as:

Insight

Lesson learned from my most popular posts in 2009

I know that measuring blog post popularity isn’t an exact science, since the longer something has been around, the more likely it is to appear in search engines and get read. The results are biased against more recent blog posts which haven’t been around long enough to be read as often. It may not be [...]

Favorite video: Malcolm Gladwell at TED

Malcolm Gladwell (The Tipping Point, Blink), Chris Anderson (The Long Tail), and Stephen D Levitt (Freakonomics) really engage me because they take familiar concepts and explore them in new ways. That’s very powerful.
In this TED Talk, Malcolm Gladwell talks about a consultant in the food industry who made a series of interesting findings. Sounds boring, [...]

Favorite video: Align training, HR, and strategy (part 1 of 9)

The alignment/misalignment of training, HR, and strategy is a huge, huge problem. Businesses have strategies and they try to implement them but don’t always dial HR (and their training) into the same loop. So HR hires to fill conventional roles while strategies falter.
In this 9 part video, Michael Sabbag of Learn.com explores the idea of [...]

Understand your customers to sell more

We can’t sell all of our products to everybody. If you’ve approached business with that mindset (“who WOULDN’T want my product?!?”) then you’ve been throwing away your money with ineffective marketing.
Businesses are more successful when they narrow their customer base, understand those customers really well, and ignore everything else. When I stopped writing content for [...]

A tip to remember when pricing your products or services

Pricing your products or services is not easy. When I was first starting out I faced the challenge that many freelancers do — sometimes pricing my offering too low and losing money; and other times pricing my offering too high and losing the opportunity. Through ongoing trial (and error) you find the sweet spot and [...]

← Previous Entries