Tag Archives: innovation
Magalog – A sales tool with untapped potential
Business owners frequently rely on the standard marketing and sales tools that are out there: Perhaps articles, press releases, and websites to get attention and start building a relationship; blogs, social media, downloadable reports to grow the relationship and to … Continue reading
Posted in Sales Funnel Strategy, Writing and Marketing
Tagged content, content channels, content strategy, differentiation, innovation, marketing, sales
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Favorite video: Start a business when no one thinks it’s possible
Jerry Kaplan gives a great speech on when to start a business. Start it when no one thinks it’s possible! Watch it on Academic Earth __________________________________________________ Read more business content by Aaron Hoos Favorite video: Your business card is CRAP … Continue reading
Posted in Sales Funnel Strategy, Writing and Marketing
Tagged content, content channels, content strategy, differentiation, innovation, marketing, sales
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Inexpensive differentiation to easily outdistance your competitors (while selling more)
Businesses look for opportunities to differentiate themselves from their competitors. In doing so, they hope to capture more marketshare of customers who see their point of differentiation as a must-have. Opportunities to differentiate are often found in technology, service, price, … Continue reading
Posted in Sales Funnel Strategy, Writing and Marketing
Tagged content, content channels, content strategy, differentiation, innovation, marketing, sales
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Rethinking the consultant’s business strategy
I recently heard someone mention that a consultant’s job is to get fired. Although that sounds drastic, what they meant was that a consultant is hired to provide a service that, once delivered, should render the consultant redundant. For example, … Continue reading
Posted in Sales Funnel Strategy, Writing and Marketing
Tagged content, content channels, content strategy, differentiation, innovation, marketing, sales
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Just read: “How to Remix Your Online Business Ideas Seth Godin Style” by Darren Monroe
Darren Monroe is a good guy. And one of the most focused people I’ve ever met online. Seriously, this guy is ALLLLL about the online business ideas. Even though I own a busy business and I’m not really looking to … Continue reading
Posted in Sales Funnel Strategy, Writing and Marketing
Tagged content, content channels, content strategy, differentiation, innovation, marketing, sales
5 Comments