This is a great article on the use of various social media content channels; interestingly, there is very little emphasis on directly marketing those channels to the public (although there is some spin-off benefit to it). Rather, the emphasis is on innovation.
How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner.
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A colleague of mine just sent me this article:
The 77 Stupidest Managerial Moves and Worst Business Blunders of 2009 | BNET.
It’s the kind of article you can’t help but read all the way through, even though it takes a while.
If it weren’t so shocking, it would be highly entertaining!
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