Tag Archives: industry

How newspapers can survive in the age of free content

Posted on June 18, 2010 by aaronhoos

Way back in the day, I used to report the news in a daily newspaper. I learned a lot but moved into other forms of writing when I felt more like an ambulance chaser than a journalist. That was before … Continue reading →

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Favorite video: Bacon engagement

Posted on June 2, 2010 by aaronhoos

This was one of my favorite commercials in 2009. Funny premise and very clever dialogue to present what is essentially a resealable container. __________________________________________________ Read more business content by Aaron Hoos Favorite video: Your business card is CRAP Favorite video: … Continue reading →

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On Canadian Tire’s improved business strategy

Posted on May 24, 2010 by aaronhoos

Image via Wikipedia Okay, so most of my readers won’t know what Canadian Tire is, but for those of us who live in Canada, it’s an icon. It’s basically a big hardware store and automotive store; sort of a combination … Continue reading →

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Rethinking the consultant’s business strategy

Posted on May 10, 2010 by aaronhoos

I recently heard someone mention that a consultant’s job is to get fired. Although that sounds drastic, what they meant was that a consultant is hired to provide a service that, once delivered, should render the consultant redundant. For example, … Continue reading →

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Develop your core product or service – Part 1

Posted on March 28, 2010 by aaronhoos

For entrepreneurs who are just starting out, developing the core product or service is a critical early step in business planning. What should you sell? How should you position it? Who should you sell to? Knowing the answers to these … Continue reading →

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