Posts tagged as:

finance

An analysis of Mazda’s pay-for-leads marketing strategy

At the top of my Yahoo email inbox today is a banner ad for Mazda’s latest promotion (at least here in Canada).

The ad copy is compelling: It sounds like you can get a crisp $100 bill just for walking into a dealership and test driving a car. Of course there’s small print and it’s not [...]

The banking industry’s best kept secret

Image by gwydionwilliams via Flickr

If you can overlook the retina-burning red of their website, and if you can get past their awkward stock symbol (STD), you’ll be surprised to discover Global Santander as an impressive organization and the banking industry’s best kept secret.
Santander is the largest bank in the world in terms of bank branches [...]

Just read: ‘Banks Lead Drop in U.S. Stocks’ at Bloomberg

Just talking with a colleague at BusinessLunchClub. He points out that the market is down even though manufacturing and housing prices are up. (Ford’s sales are up 17%, if I recall).
But that news, apparently, isn’t enough to give confidence to investors. A lack of confidence in banks is pushing the market down.
Banks Lead Drop in [...]

Reading financial and operational reports

Just read Zane Safrit’s article “Which Report is the Most Important?” over at SmallBizTrends. Good article. Zane lays out that there are two kinds of reports he recommends that business owners read: Financial reports like the income statement, balance sheet, and cashflow statement, and operational reports like conversion rate, customer churn, leads, referrals, and customer [...]

Banks aren’t hearing WIIFM

I’ve grown to hate in-branch banking. I’m all about online or ATM transactions and I’ve been with the same bank for over a decade and nearly everything but my mortgage is at this one bank. And it’s a good bank, I’m very very happy with them. I pay nothing in fees, I never have to [...]