Tag Archives: ebooks

10 ebooks a lending or leasing professional should write

By Aaron Hoos on January 20, 2012 in Finance

Lending and leasing professionals should offer some of these ebooks for free to help position them as experts in their market, or for sale to help generate a passive revenue stream.

  1. Leveraging: How to make money with borrowed money.
  2. How to improve your credit to get more money at a lower interest rate.
  3. How to understand a lending agreement (including: What clauses to watch out for and what a stated interest rate really means).
  4. A decision-making framework to determine whether someone should buy something outright or lease it.
  5. A borrower’s “101 guide” to understanding interest rates: What is interest, why does it fluctuate, etc.
  6. How to borrow money like a pro: Getting what you need, paying it back on time.
  7. Troubleshooting your loan: What happens if you forgot to pay; what happens if you are unable to pay, etc.
  8. How to be a loan officer/loan broker.
  9. Top tips and ideas to borrowing and paying it back from real borrowers.
  10. How to extend the life of your purchase (with care, maintenance, upkeep, upgrades, etc.)

10 ebooks a private equity professional or venture capitalist should write

By Aaron Hoos on January 16, 2012 in Finance

Unlike many other professionals in the financial industry, private equity and venture capitalists have the unique benefit of not really needing to chase after clients – rather, they have the opposite problem of culling through a big list of potential clients to find the right ones. And in some cases, they might also have multiple audiences to consider: Prospective clients who are looking for capital, existing clients who already have capital, and joint venture investors who will be investing some of their capital.

  1. How to start a business.
  2. The investible business: How to build a business that VCs will WANT to invest in.
  3. The perfect pitch: How to create a sales pitch without the BS.
  4. Understanding corporate structures and share structures.
  5. A collection of case studies of your most successful investments and how your money helped to make the business great.
  6. How to evaluate companies as a VC or PE professional.
  7. A collection of top tips and ideas from VCs or PE professionals for business owners who hope to get capital for their company.
  8. How to work with a board of advisors.
  9. You’ve got some money from your VC… now what?!?
  10. How to become a private equity professional or venture capitalist.

10 ebooks a collections or accounts receivable professional should write

By Aaron Hoos on January 13, 2012 in Finance

Professionals working with accounts receivables work with two groups of people – the departments or companies that are owed money and trying to get it collected (by using your services) and the people or businesses who are not paying. The ebooks presented below each address one of these two groups.

  1. Understanding credit and debt.
  2. Bankruptcy and alternatives.
  3. What happens when you owe money.
  4. How to make more money.
  5. How to save more money.
  6. How to protect your wealth.
  7. Risk management best practices to keep people from owing you money.
  8. 9 places in life where you are losing money.
  9. Top tips to help you pay back what you owe.
  10. How to succeed as a collections professional.

3 steps for real estate professionals to dominate local search

By Aaron Hoos on January 12, 2012 in Real Estate

It doesn’t make much sense for someone to type in the word “real estate professional” or “REALTOR” and find your website or blog in the search results. If they’re in Dustytown, Australia and you’re in Wausau, Wisconsin, there’s not much you can do to help them.

So you need a plan to focus your search engine optimization on only your most likely prospects. So where do you start?

STEP 1: FIGURE OUT WHAT YOUR TARGET MARKET IS LOOKING FOR

Well, you first need to start by figuring out who your most likely prospects are. Are they people moving into town from out of town? Are they people buying or selling within town? Do you have an even more focused niche than that? (Hopefully you do).

Each of these groups is looking for something different.

If your target market is military families who are moving to Wausau, Wisconsin from elsewhere to work on the ultra-secret military base then they are searching the web for very different terms than if your target market is soccer moms and dads who are looking to sell their first home and upgrade because they have baby #3 on the way.

Figure out what your target market is looking for and the types of words they are using to search online.

STEP 2: GET THE SEARCH TERMS

Head over to Google’s Keyword Tool and type in some of those words into Google’s keyword search. In the example below, you see I’ve done that with the fairly generic term “Homes for sale Wausau Wisconsin”…

By the way: The key here is to combine an action verb — “buy home”, “sell home”, “list home”, “find home” — with a location — in this case “Wausau Wisconsin”. Don’t forget to try mixing words like “buy house” instead of “buy home” and also try the short form of your state instead of the full name (or, drop the state altogether and see what the results are).

When you click the Search button you get the result of your search…

And just below that, you get a big list of ideas that are similar to the terms you’ve written…

This list is useful because it shows you related keywords that people are searching for that you might be able to use.

Find a few that you want to focus on — somewhere between 3 and 6 keywords. If you help people buy AND list homes then consider focusing on 3 buying-specific keywords and 3 listing-specific keywords.

STEP 3: USE THOSE SEARCH TERMS EVERYWHERE

You’ve found the terms that your clients are looking for. Now it’s time to use those search terms everywhere. Use them in the following places:

  • In your website domain name
  • In your website title and subtitle
  • In the title of your blog posts and web pages
  • In your article marketing (in the title of the article and in the text)
  • In your press releases
  • In the title of your ebooks
  • In the title of your print book
  • As the name of your ezine
  • In the title of your Storify locally-focused stories
  • In your Twitter description
  • … and anywhere else that you put online and offline

Mix and match them. Pepper them throughout your work. “Own” the words by making your brand synonymous with those words.

10 ebooks a financial advisor should write

By Aaron Hoos on January 11, 2012 in Finance

As the economy crumbles and peoples’ portfolios are decimated, financial advisors have to work harder than ever to gain the trust of their potential clients. Ebooks can help to establish expertise and demonstrate value. They offer another advantage as well: Written correctly, they can help to make the client an integral part of the financial planning process (without erasing the need for a financial advisor’s invaluable advice).

  1. How to build wealth – ideas, techniques, strategies (and scams you should watch out for).
  2. How to decode today’s troubled economy.
  3. Why your investment portfolio is just part of the larger picture – how insurance, mortgages, wills, and tax planning (etc.) work together to protect and build wealth.
  4. How to understand the stock market.
  5. Where should I invest next? (This is a question many people are asking and you can write this ebook while remaining SEC compliant! Use this ebook to instruct readers about stock market basics and portfolio management, and educate them about timelines and goal setting).
  6. How to understand what your investment portfolio is and what “tools” do you need to manage your portfolio?
  7. How to read the stock market (This is a good one for your clients who rely on rumors and tips they’ve overheard from their unqualified-to-invest neighbor).
  8. How to develop your own personal investing philosophy.
  9. Step-by-step to financial mastery: How to minimize debt, get control of your finances, and improve your net worth.
  10. Why gold should be part of your portfolio. (Or change gold for any other type of investment you recommend)

10 ebooks a financial software firm should write

By Aaron Hoos on January 9, 2012 in Finance

The financial software market is very competitive. If you run a financial software firm, here are 10 ebooks you should write to help you market your business or to add a new revenue stream.

  1. How your software fits within the bigger picture of developing a financial portfolio or managing wealth.
  2. List the different kinds of problems that an user faces and how your software solves those problems (i.e. investors need your trading software do solve inflation risk and political risk; business owners need your accounting software to uncover new profitability opportunities ).
  3. Step-by-step user guide explaining how your software works.
  4. An introductory ebook (i.e. Investing 101 if you sell trading tools; Corporate Finance 101 if you sell accounting software, etc.)< /li>
  5. Specific strategies to for a higher level of success using parts of your software that aren’t used very often.
  6. A collection of best practices, hacks, tips, and add-ons that your clients have found useful.
  7. A collection of interviews, case studies, and step-by-step screen shots from real-life users who are more successful because of your software.
  8. How to use your software with other software (i.e., how to transfer data from unused software; how to get new software to talk to legacy systems).
  9. A handful of client-specific goals and how your software works to help them achieve each goal.
  10. Opportunities for developers: Collect ideas and requests from clients into an ebook for developers about building and selling apps and plug-ins to help specific types of users get even more out of your software.

10 ebooks an accountant or bookkeeper should write

By Aaron Hoos on December 20, 2011 in Finance

Even though you likely serve a local clientele, that doesn’t mean you can’t excel online. You can grow your local practice using ebooks, or you can broaden your client base by selling some of these ebooks.

In the list below, I’ll use “Springfield” as an example of how to use local-specific content in some of your ebooks. Obviously you’ll want to exchange “Springfield” for the name of the area you serve.

Also, I’ve used the words “accountant” but you will probably want to only include the title that best describes you.

  1. What to look for in an accountant
  2. How to become a successful accountant
  3. 10 ways to save money on your taxes WITHOUT having to use an accountant
  4. How to start and grow your business in Springfield
  5. The 7 most common financial problems most Springfield businesses face (and how to solve them)
  6. The 9 quick wins you’ll get when you first starting working with an accountant (and what you’ll need to do before hand)
  7. How to start a Springfield business with less than $1,000
  8. A simple guide to understanding and interpreting your own financials
  9. 18 ways to increase profit in your business
  10. The must-have team for success as a Springfield business
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