Posts tagged as:

ebooks

Jeffrey Gitomer is right: Stories sell

In the most recent issue of Jeffrey Gitomer’s Sales Caffeine newsletter, Gitomer talked about the use of stories in selling and how they are at the core of many aspects of the sale, from building rapport to overcoming objections and justifying your price. He’s right: Stories sell.
Here’s why I think stories are effective sales tools
Stories [...]

Snapshot of my week: Nov. 9 – Nov. 13

I’ve got the regular list of articles and blogs for this week — for business consultants and coaches, for marketing and online marketing companies, for accountants and tax attorneys, and more.
I’m also hoping to get near-to-finished on an ebook I’m writing for a sales training company that is looking for an authoritative positioning document on [...]

Aaron’s answers: How do I market my business online?

The Question:
I was asked a great question through the private message boards on Guru.com. After briefly outlining his 3 new businesses, an entrepreneur asked: “I have never done much online but am interested in the effectiveness of blogging, press releases, etc.. If i am just beginning each of these businesses, what would you recommend [...]

Step-by-step ebook business plan

Here’s a simple step-by-step business model for selling ebooks (and other information products).
(Disclaimer: This is a basic model for a single ebook. These strategies would need to be augmented for multiple ebooks, membership sites, or other products and services that are sold alongside the ebook)

Plan. Decide on a topic, an angle, and what the market [...]

Snapshot of my week: Sept. 7 – Sept. 11

Here’s a quick look at what I’m doing this week:

Blogs for a business coach
Blogs for a coaching website
Blogs for a freelancer
Blogs for an angel investor website
An ebook about forex investing
An ebook about foreclosure
An ebook about financing a business
A stock investment newsletter
Marketing management for a couple of clients (which includes marketing planning, development of content strategy [...]