Posts tagged as:

customer service

Breaking up is hard to do: Why businesses need to occasionally fire clients

Image by Transguyjay via Flickr

I believe in finding good quality clients and building long-lasting relationships with them in which I can provide high value, high ROI content in exchange for collaboration and profitability.
In the past I’ve let clients go because I realized that I could no longer offer them the quality, value, and ROI they [...]

Just read: ‘Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value’ at Web Strategy by Jeremiah Owyang

This is a great article by Jeremiah Owyang. He opens by talking about a blogger’s experience at initiating a Maytag boycott based on poor customer service. That part is interesting but the real value of this article is half-way down: the matrix of social media influence value.
Owyang places organizations within a matrix of potential viewpoints [...]

Just read: ‘Worst Business Blunders of the Year’ at BNET

A colleague of mine just sent me this article:
The 77 Stupidest Managerial Moves and Worst Business Blunders of 2009 | BNET.
It’s the kind of article you can’t help but read all the way through, even though it takes a while.
If it weren’t so shocking, it would be highly entertaining!
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Read more business content by Aaron Hoos

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Business Lessons from “Planes, Trains and Automobiles”

Cover of Planes, Trains and Automobiles

Planes, Trains & Automobiles is a great movie. It is one of the best known Thanksgiving-related movies around (the only one that comes to mind, in fact) and it’s a classic buddy movie. Very quotable (“those aren’t pillows”), very memorable, and it’s a great movie to use in the Six [...]

Understand your customers to sell more

We can’t sell all of our products to everybody. If you’ve approached business with that mindset (“who WOULDN’T want my product?!?”) then you’ve been throwing away your money with ineffective marketing.
Businesses are more successful when they narrow their customer base, understand those customers really well, and ignore everything else. When I stopped writing content for [...]

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