Verbs For Bullets

Aaron Hoos

As a copywriter, I write a lot of bullets in my sales copy. Things like…

  • Discover the 4 mistakes that are holding your business back from doubling in size this year (one of these mistakes can be fixed in under a minute and can bump your income by 15% or more).

… that kind of thing.

Copywriters use a ton of these bullets. I love ’em and would happily write them all day long.

Problem is, even though bullets tend to follow a pattern (or, at least mine do), you have to make each one creative and fresh and compelling. Or else people won’t read them.

And it starts with a verb. I like to start every copywriting bullet with a verb so I’m collecting verbs that I can start my bullets with.

Here are the ones I like…

Verbs For Copywriting Bullets

Discover
Learn
Find out
Unlock
Uncover
Reveal
Expose
Receive
See
Hear
Read
Install (into your brain)
Download
Meet
Network with
Rub shoulders with
Avoid
Create
Build
Grow
Implement
Tap into
Accelerate
Put an end to
Start
Drive
Push
Increase
Decrease
Overcome
Ascend
Climb
Assert
Challenge

Thoughts About Bullets

Not all bullets are going to be perfect every time. Of course you need to consider who your audience is. And some copywriters will look at this list and suggest that some verbs are too boring while others are too weird (which may be true but sometimes a boring verb is useful if only to put more emphasis on the subsequent feature and benefit that the reader will get.

Bookmark this post and check back because I’ll add more as I think of them!

 


Aaron Hoos, writerAaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He’s the author of several books, including The Sales Funnel Bible.

Advanced Copywriting Strategies: My Journey To Become A World-Class Copywriter

Aaron Hoos, Copywriter

I’ve been a copywriter for a long time.

I’ve honed my skills in the gladiatorial arena of freelancing where I earn a comfortable living by delivering persuasive copy and engaging content to my clients.

Although there is no official MBA in copywriting, I’ve suggested a curriculum for an imaginary version. And I’ve continually educated myself by reading books, taking courses, studying under the great copywriters, and applying and testing what I learn every single day.

And if you’ve been doing this for as long as I have, you tend to run into the same copywriting tools and ideas and methods over and over again. And there’s nothing wrong with using those tools and ideas and methods. They are good and they work. But why stick with a small toolset when you can have a bigger toolset of advanced tools that help you do even more?

I want more. I need to reach higher in my skills and knowledge and career. And those who know me know how curious I am. I love to study and dig. I want to always learn more and explore ideas at a greater depth.

I don’t want to be just any old copywriter. I want to play a higher game in my own business and for my clients. I want to be a better copywriter… No, not just a better copywriter, an AMAZING copywriter whose work sets the standard and breaks records and drives more business for anyone who uses my copy. I want to be a world-class copywriter and I’m not there yet.

So, I’m starting a new series on my blog to express something I’ve been thinking about and looking for, for a long time: Advanced Copywriting Strategies.

Writing this series will push me to seek out better strategies and ideas. I’ll be looking for strategies that are next level; I’ll be taking well-known (“basic”) tools and ideas and pushing them to make them better; I’ll be seeking to achieve mastery in consumer psychology and related disciplines. And in articulating them to others, it will force me to chew on them and master them in my own business and for my clients. It will expose gaps in my knowledge so I can fill in the missing pieces and build on a stronger foundation.

This series is my journey to become a world-class copywriter. I’m not perfect and neither will my study. But I will learn every day and I hope you join me on my journey.

This tag — Advanced Copywriting Strategies — will bring together everything that I’m writing and thinking about so you can push yourself higher in the world of copywriting too.

Join me on my journey to become even more persuasive.

 


Aaron Hoos, writerAaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He’s the author of several books, including The Sales Funnel Bible.

Thoughts About Life And Business On My 41st Birthday

Aaron Hoos

41. Wow.

My “forties” seemed so far away when I was a kid. Looking back from today’s perspective, life has raced by in a flash.

Don’t worry; this isn’t a blog post where I bemoan getting older or I get all introspective or whatever. I’m actually going to talk about something else: growth, evolution, and change.

MY PERSONAL DEFINITION

It starts when I was a kid: For as long as I can remember, I wanted to be a writer. Other kids wanted to be astronauts or firefighters, I wanted to write.

Every chance I’d get, I’d write. My family and teachers humored encouraged me with it, which I suspect is probably how most kids develop skills in anything. For example, whenever my family played Scrabble, we’d write down all the words played during the game and then I would go write a story with all of those words in it. And a high school teacher let me skip all of those little English writing assignments if I wrote a book by the end of the year (I did). There are many other examples, too.

As I got older, though, the reality of what I could do to earn a living as a writer started to come into question. Book authoring was (and still can be) a who-you-know industry; and journalism wasn’t for me (I tried it and felt like an ambulance chaser). Copywriting wasn’t even something I realized existed (which is probably my biggest regret — that I didn’t start studying copywriting until well after college).

I pursued a different career in college before realizing that I would die if I didn’t write for a living. So, right after college, I started my first business. (I won’t bore you with the details here… you can read about it in my blog post Aaron Hoos — More Than You Need To Know Plus 8 Random Facts About Me.)

Anyway, my point is, I only ever wanted to be a writer. I worked my ass off and I am proudly living my life-long dream today.

All has been good since I started writing full time. Sure, there were some lean years early on but I’ve built enough skill and reputation that things have been pretty good.

But things have taken an unexpected turn lately, in a way I couldn’t have predicted: business has been REALLY good. Almost too good. So good, actually, that it’s a problem.

THE PROBLEM OF GROWTH

For years, my business grew steadily and predictably. But in 2013, after I made some tweaks to my branding and services and my prices and my target market, BOOM — my business started growing exponentially. This year it hit a point where it was too big.

I should have seen the signs throughout 2015 but by December 2015 I had SO much work, regardless of my higher rates, that I was turning away many people. And it was starting to impact my clients, too. At the beginning of 2016, 3 of my biggest clients each came to me and offered to put me on 100% retainer — essentially “buying” 100% of my time. And when I turned them down, they all suggested I think about expanding my business by hiring junior writers because they had so much work to send me and I couldn’t keep up.

And here’s where the problem lies…

… there is a cluster of mental obstacles that prevented me from hiring other writers to do my work:

  • I’ve hired an occasional writer from time to time and was never truly happy with the results.
  • In a previous business I was a manager in charge of a team and I didn’t love it, and later I was an editor-in-chief of a magazine and didn’t love that experience either.
  • I’m a very fast writer with specialized knowledge of my industry, so in the time it would take me to assign a project and then edit it afterward, I could have written the content myself.
  • Perhaps the biggest challenge: I’ve always defined myself as a writer… the person who sits at a keyboard and creates copy… I was afraid I’d be giving that up to become an editor (and editing other peoples’ work is a task I don’t love doing).

These were hurdles. I could ignore them for a long time (years) because it never really impacted me or my clients.

But starting in December, and growing in intensity in the first quarter of this year, I’ve had to make a change; I was my own bottleneck and it was well beyond the crisis point. I may define myself as a writer but I have clients and they need to be served so I’m rethinking how I run and grow my business.

AM I STILL A WRITER?

I’m building a team. I’ll continue to do what I do (writing, consulting, etc.) but I’ll be rearranging my business to work on some of the higher level stuff (and the higher-end copy and consulting) while the smaller stuff gets handed off to a team member. In fact, as I write this, I’ve hired 2 writers and have a short list of 2 more that I will likely hire shortly.

It’s not going to be easy because I’ve spent nearly 41 years defining myself as a writer and right now it feels like I’m giving that part up. (Okay, I’m sure I’m not fully “giving that part up” but it kind of feels that way right now.)

On the other hand, ever since I made the mental shift to grow my business in this way, and I started reaching out to other writers to hire them, I am thrilled by new opportunities that have presented themselves to grow my business in ways I wasn’t thinking about before. I have a number of new ventures that have come to the forefront in the past couple of days because of this, plus I also see the possibility of maybe being able to take a well-earned vacation (sometimes I probably should do more of but always resisted in the past).

I’m a little scared because last year at this time it certainly wasn’t where I expected to be in a year. On the other hand, we have to keep changing and growing and this could very well be the next step in my evolution.

I don’t fear change; I love it. But I also want to find a way to remain aligned with my goals and vision for my life and I’m embarking on the next step of a venture in which the path is less clear and the risk of misalignment feels very high. But I’m taking the step anyway.

Related Post: 37 Lessons About Business On My 37th Birthday

Social Media Business Hour Podcast: Learn The Secrets Of Profitable Sales Funnels And Copywriting

social-media-business-hour-podcast-aaron-hoos-201512

I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly!

We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an intentional sales funnel, rather than a sales funnel that grows organically and exists by default. We talk about how I got into sales funnels in the first place and what attracted me to profitable sales funnels as one of the most compelling opportunities for business owners and entrepreneurs. Then, since the podcast is about social media, I connected it back to social media and showed how your sales funnel needs to exist even in your social content. Then I shared (overshared?) my formula for creating amazing headlines — this piece was really valuable for Nile’s audience!

Click here to listen to my interview with Nile Nickel about profitable sales funnels and copywriting

Want to interview me on your podcast? Click here to learn how to book me as a guest.

Secrets Of Business Mastery Podcast: The Future Of Copy

Aaron Hoos

It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro.

Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other businesses successful and that was the catalyst that skyrocketed him from making less than $1 million a year to well over $28 million a year.

Today he is a force to be reckoned with in the home service industry and he still runs his home service business while also coaching other service business owners (electricians, plumbers, HVAC techs, etc.) to massive growth. He’s like a bad-ass Tony Robbins for the home service industry.

On his podcast, we talk about copywriting and sales funnels, including…

  • Identifying preferred customers
  • Empowering and disempowering words
  • Strategic copy
  • Dealing with objections

… and more.

Click here to listen to my interview with Mike Agugliaro about the future of copy

Want to interview me on your podcast? Click here to learn how to book me as a guest.