Tag Archives: content

Well that’s just a slap in the face

Just two weeks ago I wrote series of blogs about how real estate professionals SHOULDN’T market themselves. I mentioned the 5 really big problems were: Offering a free home evaluation, using “great service” as a differentiator”, using schtick in place … Continue reading

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Magalog – A sales tool with untapped potential

Business owners frequently rely on the standard marketing and sales tools that are out there: Perhaps articles, press releases, and websites to get attention and start building a relationship; blogs, social media, downloadable reports to grow the relationship and to … Continue reading

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Rubber boots and sales copy

My wife and I were out with some friends on Saturday night. It was raining pretty heavily and had been raining all week. When we got home that evening, our basement had flooded: It turns out that there was so … Continue reading

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11 ways to repurpose your content

You’ve got a great idea and you’ve written the most kick ass content and published it through a particular channel. Instead of going back to the drawing board to write something else, why not repurpose that same idea in several … Continue reading

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Clawing my way back to a favorite best practice

If it seems like I’ve been walking around in a daze lately, it’s because I have been! Last year, I had a great system going with my work: For ongoing projects (like where I might provide daily blog posts or … Continue reading

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