Posts tagged as:

content

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Aaron’s Answers: Marketing a subscription only site

The Question:
Njore J.  KARANJA asked:
I am in the process of creating a subscription-only website. How do I go about marketing it for subscribers, and what is the best payment method?
[Visit Njore J. KARANJA's LinkedIn profile]
Aaron’s Answer:
I can’t answer the payment methods but I can help you on the marketing side. Without knowing very much about your site, I’d [...]

Blog content defibrillator

Image via Wikipedia

Your blog content is good and you hope that people go back and read the archives in the future… but they rarely do.
There’s no need to let that content disappear! Break out the defibrillator and get a blog post’s heartbeat going again. Get people reading old blogs by doing some of the following:

Once [...]

Your content is a social actor: Content strategy presentation from Colleen Jones

I had a little email back-and-forth with the queen of content strategy herself, Kristina Halvorson, who runs the content strategy firm Brain Traffic. She put me onto this Slideshare presentation by content strategist Colleen Jones of Content Science. Good info here about content as a social actor. My favorite gems are on slides 9, 15, [...]

Just read: ‘Five Reasons why Content Strategy comes before Social Media’ by Joe Pulizzi

There is a lot written about social media. A lot of it sucks.
Joe Pulizzi knows content and content marketing and he rightly says that social media participation is useful but people often jump into it without any clear idea why they are doing it. Instead, they need to rethink the “how” and “why” of their [...]

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