Posts tagged as:

content strategy

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.
Defining Earned, Owned And [...]

Client Spotlight: KMGI

KMGI is a New York-based web and interactive media marketing firm that specializes in webmercials, web presentations, multimedia sites, and more. They have an impressive list of clients and have won several awards for their work over the past 13 years.
Recently, KMGI contracted me to complete a number of projects for them, including a marketing [...]

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Just read: ‘10 Social Media Metrics’ at SocialTimes.com

Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective).
Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to [...]

Measuring leads is insufficient: We need a new sales funnel category

I’m putting together a series for March and I’ll be talking about a couple of points including leads and lead generation. But in preparing for this series, I’ve been deep in thought about what we define as leads and how we measure them.
Leads are usually anyone in within our target market who has risen [...]

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