Tag Archives: content channels
Just read: ‘Content Strategy: Secret to Writing for Buyers Consideration Phase’ by Valeria Maltoni
I love this blog post! Valeria outlines the approach businesses should take in developing the lead stage of their sales funnel content strategy. This includes developing content and capturing contact information and she gives some helpful pointers to do that. … Continue reading
I think drop.io is the coolest thing ever
When I’m not writing for businesses, I’m writing for magazines, which requires me to pitch article ideas. The problem is: Editors want to see writing samples (“clips” is the lingo) and I’ve got a bunch and I want to send … Continue reading
3 Twitter types (and why I’m joining the losers)
CONFESSION TIME I used to think that I should follow fewer people on Twitter than the number of people who follow me. When I had 100 followers, I felt that I could follow up to 100. When I had 1000 … Continue reading
40 ways to optimize your sales funnel to get more sales faster
There are 3 ways that your sales funnel can be better – by getting more people to buy, by getting people to spend more money, and by getting people to move through your funnel faster. In this blog post, I’m … Continue reading
Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester
Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real … Continue reading
