Posts tagged as:

content channels

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.
Defining Earned, Owned And [...]

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Blog content defibrillator

Image via Wikipedia

Your blog content is good and you hope that people go back and read the archives in the future… but they rarely do.
There’s no need to let that content disappear! Break out the defibrillator and get a blog post’s heartbeat going again. Get people reading old blogs by doing some of the following:

Once [...]

Just read: ‘Five Reasons why Content Strategy comes before Social Media’ by Joe Pulizzi

There is a lot written about social media. A lot of it sucks.
Joe Pulizzi knows content and content marketing and he rightly says that social media participation is useful but people often jump into it without any clear idea why they are doing it. Instead, they need to rethink the “how” and “why” of their [...]

I want to like Squidoo: Objections about Squidoo’s strategy (and a way forward)

Image via CrunchBase

Squidoo is a site that allows users to build “lenses” and add various types of modules to create content. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc).
I love the idea of Squidoo because I believe in content and I think giving people the power to create [...]

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