Tag Archives: content channels

Magalog – A sales tool with untapped potential

Business owners frequently rely on the standard marketing and sales tools that are out there: Perhaps articles, press releases, and websites to get attention and start building a relationship; blogs, social media, downloadable reports to grow the relationship and to … Continue reading

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11 ways to repurpose your content

You’ve got a great idea and you’ve written the most kick ass content and published it through a particular channel. Instead of going back to the drawing board to write something else, why not repurpose that same idea in several … Continue reading

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How to sell more by mapping your content to your buyer’s mindset

When marketing your business, it’s easy to become enamored with the latest and shiniest marketing techniques. Like a new car the “new marketing method smell” fogs our brain and makes us believe that THIS particular technique will send a flood … Continue reading

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Customer acquisition and retention for resorts, hotels, and bed & breakfasts

Image by Biplab Narendra via Flickr This past week’s blog quietness was because my wife and I went away for a few days to celebrate our 12th anniversary. Every year we rent a lake-side cabin at a small resort, just … Continue reading

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Marketing strategy tips: 13 tips to develop a powerful marketing strategy

Image via Wikipedia Lots of businesses use the flavor-of-the-week approach to marketing. They read about great success that a business has had with articles so they have a bunch of articles written one week. Then they read about press releases … Continue reading

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