Tag Archives: competition
Mine is bigger than yours: Competitiveness and marketing content
Verizon and AT&T are locked in a battle for my mind. Every TV show I watch seems to have a commercial in which one of them talks about how they are better than the other. One of them (but I’m … Continue reading
Posted in Business Insight, Writing and Marketing
Tagged competition, competitiveness, content, differentiation, industry, marketing
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Countdown to the Olympics: How to be an Olympic-level entrepreneur #30
Image via Wikipedia In 30 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics … Continue reading
Posted in Business Insight, Writing and Marketing
Tagged competition, competitiveness, content, differentiation, industry, marketing
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Branding failure of a building supply store
Image via Wikipedia Home Hardware is a building supply company based in Canada. It’s like The Home Depot, but they tend to serve smaller local markets than the big-box Home Depot. For years their tagline was… “Home Hardware: Help is … Continue reading
Posted in Business Insight, Writing and Marketing
Tagged competition, competitiveness, content, differentiation, industry, marketing
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On external forces affecting the business
When I’m introducing the Business Diamond Framework™ to someone, one of the questions I’m asked is “where does my industry and competition fit?”. Indeed, their question could be broadened out even further — “Where does my target market fit?” “Where … Continue reading
Posted in Business Insight, Writing and Marketing
Tagged competition, competitiveness, content, differentiation, industry, marketing
1 Comment