Posts tagged as:

competition

Mine is bigger than yours: Competitiveness and marketing content

Verizon and AT&T are locked in a battle for my mind. Every TV show I watch seems to have a commercial in which one of them talks about how they are better than the other. One of them (but I’m not sure which one) shows two side-by-side color-coded maps indicating national coverage of their phones. [...]

Countdown to the Olympics: How to be an Olympic-level entrepreneur #30

Image via Wikipedia

In 30 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level [...]

Branding failure of a building supply store

Image via Wikipedia

Home Hardware is a building supply company based in Canada. It’s like The Home Depot, but they tend to serve smaller local markets than the big-box Home Depot.
For years their tagline was…
“Home Hardware: Help is close to home”
…which is a good tagline. It makes sense and it highlights both their expertise and their [...]

On external forces affecting the business

When I’m introducing the Business Diamond Framework™ to someone, one of the questions I’m asked is “where does my industry and competition fit?”.
Indeed, their question could be broadened out even further — “Where does my target market fit?” “Where does the economy fit?”Those questions are understandable because the Framework seems to be a picture of [...]