Tag Archives: case study

Case study: Content strategy to enable business model change

The following is a case study derived from working with a client: BizTrade, the Community-Powered Business Exchange. PROBLEM: The client approached me because they were dramatically changing their business. For several years, they had worked in the highly competitive business … Continue reading

Posted in Portfolio, Writing and Marketing | Tagged , , | Leave a comment

Case study: Recovering wasted assets

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: A client approached me with a problem. Their organization had invested thousands of dollars … Continue reading

Posted in Portfolio, Writing and Marketing | Tagged , , | Leave a comment

Case study: Raising prices

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: A client came to me with their need to raise prices. They’ve had prices … Continue reading

Posted in Portfolio, Writing and Marketing | Tagged , , | Leave a comment

Case study: Overbooked

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a … Continue reading

Posted in Portfolio, Writing and Marketing | Tagged , , | Leave a comment