Posts tagged as:

case study

Case study: Content strategy to enable business model change

The following is a case study derived from working with a client: BizTrade, the Community-Powered Business Exchange.

PROBLEM: The client approached me because they were dramatically changing their business. For several years, they had worked in the highly competitive business brokerage industry, helping business owners who wanted to buy or sell a business. But they were [...]

Case study: Recovering wasted assets

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client.
PROBLEM: A client approached me with a problem. Their organization had invested thousands of dollars to hire a company to create 3 five minute training videos for their new product. Unfortunately, [...]

Case study: Raising prices

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client.
PROBLEM: A client came to me with their need to raise prices. They’ve had prices set for a while now and it was time to raise them to keep up with [...]

Case study: Overbooked

The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client.
PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a popular, in-demand B2B service and his phone was ringing off the hook. Outsourcing is an option [...]