Tag Archives: case study
Case study: Content strategy to enable business model change
The following is a case study derived from working with a client: BizTrade, the Community-Powered Business Exchange. PROBLEM: The client approached me because they were dramatically changing their business. For several years, they had worked in the highly competitive business … Continue reading
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Tagged Business Diamond Framework, case study, content strategy
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Case study: Recovering wasted assets
The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: A client approached me with a problem. Their organization had invested thousands of dollars … Continue reading
Posted in Portfolio, Writing and Marketing
Tagged Business Diamond Framework, case study, content strategy
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Case study: Raising prices
The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: A client came to me with their need to raise prices. They’ve had prices … Continue reading
Posted in Portfolio, Writing and Marketing
Tagged Business Diamond Framework, case study, content strategy
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Case study: Overbooked
The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: Recently, a client approached me with a problem. He was overbooked. He has a … Continue reading
Posted in Portfolio, Writing and Marketing
Tagged Business Diamond Framework, case study, content strategy
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