Tag Archives: Business Diamond Framework
Your business has multiple content strategies
I confess that I tend to write most about the sales-specific content strategy: Mapping your content against your sales funnel so that you generate more leads, more sales, more repeat sales. But there are other pathways to which content should … Continue reading
Staples, Office Max, and Office Depot business strategy: Market leader versus the clones
Image via Wikipedia The office supply space nicely demonstrates the strength of the market leader versus the struggle of the clones. Staples, Office Max, and Office Depot: On the surface they look to be exactly the same business — office … Continue reading
Case study: Content strategy to enable business model change
The following is a case study derived from working with a client: BizTrade, the Community-Powered Business Exchange. PROBLEM: The client approached me because they were dramatically changing their business. For several years, they had worked in the highly competitive business … Continue reading
Understand your customers to sell more
We can’t sell all of our products to everybody. If you’ve approached business with that mindset (“who WOULDN’T want my product?!?”) then you’ve been throwing away your money with ineffective marketing. Businesses are more successful when they narrow their customer … Continue reading
Lift the hood and view your small business engine
I recently wrote an article, published at EvanCarmichael.com, called: “Lifting the Hood of Your Small Business Engine: An Introduction to the Business Diamond Framework“. __________________________________________________ Read more business content by Aaron Hoos Favorite video: Strategic planning model How to easily … Continue reading