Tag Archives: branding
New brand introduction
Every year I revisit my brand and determine whether it still meshes with my goals and whether it needs a facelift. A lot of those decisions come from how I’m using the various brand elements in my marketing. For 2010, … Continue reading
Tiger Woods and the “you might remember” factor
Image via Wikipedia It started with a tree-meets-Cadillac mishap and then descended into a media orgy of news: There was speculation about Tiger Woods’ condition; his mother-in-law was rushed to the hospital; there might be some marital “transgressions”, advertisers are … Continue reading
Branding failure of a building supply store
Image via Wikipedia Home Hardware is a building supply company based in Canada. It’s like The Home Depot, but they tend to serve smaller local markets than the big-box Home Depot. For years their tagline was… “Home Hardware: Help is … Continue reading
Understand your customers to sell more
We can’t sell all of our products to everybody. If you’ve approached business with that mindset (“who WOULDN’T want my product?!?”) then you’ve been throwing away your money with ineffective marketing. Businesses are more successful when they narrow their customer … Continue reading
5 whitepaper report ideas to position you as an expert
Whitepapers and reports are a great way to demonstrate authoritativeness in your prospects’ minds. They help to position you as an expert and they also let you talk about yourself (within reason, of course) in a way that articles and … Continue reading
