Tag Archives: branding
Marketing strategy tips: 13 tips to develop a powerful marketing strategy
Image via Wikipedia Lots of businesses use the flavor-of-the-week approach to marketing. They read about great success that a business has had with articles so they have a bunch of articles written one week. Then they read about press releases … Continue reading
Favorite video: Commercial for ANZ
Funny little action-packed commercial for ANZ. Overall, the message falls a little flat but it’s very engaging. __________________________________________________ Read more business content by Aaron Hoos Favorite video: Your business card is CRAP Favorite video: the surfer model of venture growth … Continue reading
Letter to Steve Jobs from the devil
FROM THE DESK OF THE DEVIL January 1997 Dear Mr. Jobs, Congratulations on your return to Apple. I received your letter expressing concern over your lack of marketable ideas and was quite interested in your proposal offering your soul in … Continue reading
New brand introduction
Every year I revisit my brand and determine whether it still meshes with my goals and whether it needs a facelift. A lot of those decisions come from how I’m using the various brand elements in my marketing. For 2010, … Continue reading
Tiger Woods and the “you might remember” factor
Image via Wikipedia It started with a tree-meets-Cadillac mishap and then descended into a media orgy of news: There was speculation about Tiger Woods’ condition; his mother-in-law was rushed to the hospital; there might be some marital “transgressions”, advertisers are … Continue reading