Posts tagged as:

branding

Favorite video: Commercial for ANZ

Funny little action-packed commercial for ANZ. Overall, the message falls a little flat but it’s very engaging.

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Read more business content by Aaron Hoos

Favorite video: Align training, HR, and strategy (part 8 of 9)
How to defeat zombies (and be more productive)
A simple formula to accelerate business performance: A new series
Just read: ‘10 questions to ask yourself [...]

Letter to Steve Jobs from the devil

FROM THE DESK OF THE DEVIL
January 1997
Dear Mr. Jobs,
Congratulations on your return to Apple. I received your letter expressing concern over your lack of marketable ideas and was quite interested in your proposal offering your soul in exchange for some compelling products.
I think I can help. I’ve got some top-notch people in Hell’s Idea Kitchen [...]

New brand introduction

Every year I revisit my brand and determine whether it still meshes with my goals and whether it needs a facelift. A lot of those decisions come from how I’m using the various brand elements in my marketing.
For 2010, I’ve modified my brand to what you now see on my blog. In case you’re curious, [...]

Tiger Woods and the “you might remember” factor

Image via Wikipedia

It started with a tree-meets-Cadillac mishap and then descended into a media orgy of news: There was speculation about Tiger Woods’ condition; his mother-in-law was rushed to the hospital; there might be some marital “transgressions”, advertisers are rethinking Tiger-related marketing, and today he won a court case prohibiting the publication of any nude [...]

Branding failure of a building supply store

Image via Wikipedia

Home Hardware is a building supply company based in Canada. It’s like The Home Depot, but they tend to serve smaller local markets than the big-box Home Depot.
For years their tagline was…
“Home Hardware: Help is close to home”
…which is a good tagline. It makes sense and it highlights both their expertise and their [...]

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