Posts tagged as:

blogs

Client Spotlight: KMGI

KMGI is a New York-based web and interactive media marketing firm that specializes in webmercials, web presentations, multimedia sites, and more. They have an impressive list of clients and have won several awards for their work over the past 13 years.
Recently, KMGI contracted me to complete a number of projects for them, including a marketing [...]

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Blog content defibrillator

Image via Wikipedia

Your blog content is good and you hope that people go back and read the archives in the future… but they rarely do.
There’s no need to let that content disappear! Break out the defibrillator and get a blog post’s heartbeat going again. Get people reading old blogs by doing some of the following:

Once [...]

I want to like Squidoo: Objections about Squidoo’s strategy (and a way forward)

Image via CrunchBase

Squidoo is a site that allows users to build “lenses” and add various types of modules to create content. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc).
I love the idea of Squidoo because I believe in content and I think giving people the power to create [...]

Exploring the best place to start marketing your online business

I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought [...]

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