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Blog content defibrillator

Image via Wikipedia

Your blog content is good and you hope that people go back and read the archives in the future… but they rarely do.
There’s no need to let that content disappear! Break out the defibrillator and get a blog post’s heartbeat going again. Get people reading old blogs by doing some of the following:

Once [...]

I want to like Squidoo: Objections about Squidoo’s strategy (and a way forward)

Image via CrunchBase

Squidoo is a site that allows users to build “lenses” and add various types of modules to create content. There are text and image modules, interactive modules, and sales-related modules (connected to Amazon, etc).
I love the idea of Squidoo because I believe in content and I think giving people the power to create [...]

Exploring the best place to start marketing your online business

I’ve been speaking with a client recently about writing content to market his business. Initially, he was thinking about an offsite blog that would attract traffic and drive it to his landing page. I do like this approach in many cases because a blog gives an opportunity for businesses to position themselves and demonstrate thought [...]

What’s the purpose of blogs, Twitter, websites, etc?

I’ve been thinking about the purpose of content lately, believing that businesses that understand the purpose of their content can make sure they are reaching all potential audiences with the right content in the right places.
The matrix below is an early-stage idea (read: it’s still evolving and you’re welcome to leave comments with your recommendations) [...]

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I write content and develop profitable content strategy for B2B, financial, and real estate businesses. View my portfolio.