Aaron Hoos’ weekly reading list: ‘Referrals, ineffective advertising, and encouragement’ edition

Here are some things I read this week — applicable to all the audiences I write for (entrepreneurs, financial professionals, and real estate professionals)… 5 proven ways to drive more word of mouth referrals. It’s well known that word of mouth referrals are among the best and most profitable type of “marketing” there is. But […]

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Why Taco Bell’s ‘Viva Young’ commercial is surprisingly effective

I almost never watch live television — everything gets PVR’d so I can fast forward through the commercials. But sometimes a commercial will come on that make me watch it. Taco Bell’s ‘Viva Young’ commercial (which first aired during the SuperBowl) is that commercial. This commercial is surprisingly effective. The commercial is quirky, so it […]

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