Posts tagged as:

advertising

The Leno Hole: Why it will cost NBC far more than they realize

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Leno/O’Brien. It has dominated the news for a couple weeks now and I confess that, even though I’m more of a Letterman-viewer myself (on the odd occasion when I watch TV), I’ve been drawn to the debate and have even tuned in to see Leno or O’Brien and to watch how they are [...]

The top 10 products the ShamWOW! guy should sell in 2010

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Admit it: You love the ShamWOW! guy. Everybody does!
You loved him in the ShamWOW commercial; you loved him in the Slap Chop commercial…
But now it’s 2010 and Vince needs a new commercial!
Here are the top 10 products I’d like to see him pitching this year:
10. The Snuggie.
It’s the blanket with arms that makes [...]

Yellow Pages(R) advertising tip: What is your customer’s state of mind?

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It’s rare that I use the Yellow Pages® at all, but today I needed to use them twice. It’s interesting to note that the difference in my own state of mind between these two circumstances dictated what content I was looking for in each ad.
The first time I was in the Yellow Pages® [...]