Lending and leasing professionals should offer some of these ebooks for free to help position them as experts in their market, or for sale to help generate a passive revenue stream.
- Leveraging: How to make money with borrowed money.
- How to improve your credit to get more money at a lower interest rate.
- How to understand a lending agreement (including: What clauses to watch out for and what a stated interest rate really means).
- A decision-making framework to determine whether someone should buy something outright or lease it.
- A borrower’s “101 guide” to understanding interest rates: What is interest, why does it fluctuate, etc.
- How to borrow money like a pro: Getting what you need, paying it back on time.
- Troubleshooting your loan: What happens if you forgot to pay; what happens if you are unable to pay, etc.
- How to be a loan officer/loan broker.
- Top tips and ideas to borrowing and paying it back from real borrowers.
- How to extend the life of your purchase (with care, maintenance, upkeep, upgrades, etc.)
Unlike many other professionals in the financial industry, private equity and venture capitalists have the unique benefit of not really needing to chase after clients – rather, they have the opposite problem of culling through a big list of potential clients to find the right ones. And in some cases, they might also have multiple audiences to consider: Prospective clients who are looking for capital, existing clients who already have capital, and joint venture investors who will be investing some of their capital.
- How to start a business.
- The investible business: How to build a business that VCs will WANT to invest in.
- The perfect pitch: How to create a sales pitch without the BS.
- Understanding corporate structures and share structures.
- A collection of case studies of your most successful investments and how your money helped to make the business great.
- How to evaluate companies as a VC or PE professional.
- A collection of top tips and ideas from VCs or PE professionals for business owners who hope to get capital for their company.
- How to work with a board of advisors.
- You’ve got some money from your VC… now what?!?
- How to become a private equity professional or venture capitalist.
As the economy crumbles and peoples’ portfolios are decimated, financial advisors have to work harder than ever to gain the trust of their potential clients. Ebooks can help to establish expertise and demonstrate value. They offer another advantage as well: Written correctly, they can help to make the client an integral part of the financial planning process (without erasing the need for a financial advisor’s invaluable advice).
- How to build wealth – ideas, techniques, strategies (and scams you should watch out for).
- How to decode today’s troubled economy.
- Why your investment portfolio is just part of the larger picture – how insurance, mortgages, wills, and tax planning (etc.) work together to protect and build wealth.
- How to understand the stock market.
- Where should I invest next? (This is a question many people are asking and you can write this ebook while remaining SEC compliant! Use this ebook to instruct readers about stock market basics and portfolio management, and educate them about timelines and goal setting).
- How to understand what your investment portfolio is and what “tools” do you need to manage your portfolio?
- How to read the stock market (This is a good one for your clients who rely on rumors and tips they’ve overheard from their unqualified-to-invest neighbor).
- How to develop your own personal investing philosophy.
- Step-by-step to financial mastery: How to minimize debt, get control of your finances, and improve your net worth.
- Why gold should be part of your portfolio. (Or change gold for any other type of investment you recommend)
The financial software market is very competitive. If you run a financial software firm, here are 10 ebooks you should write to help you market your business or to add a new revenue stream.
- How your software fits within the bigger picture of developing a financial portfolio or managing wealth.
- List the different kinds of problems that an user faces and how your software solves those problems (i.e. investors need your trading software do solve inflation risk and political risk; business owners need your accounting software to uncover new profitability opportunities ).
- Step-by-step user guide explaining how your software works.
- An introductory ebook (i.e. Investing 101 if you sell trading tools; Corporate Finance 101 if you sell accounting software, etc.)< /li>
- Specific strategies to for a higher level of success using parts of your software that aren’t used very often.
- A collection of best practices, hacks, tips, and add-ons that your clients have found useful.
- A collection of interviews, case studies, and step-by-step screen shots from real-life users who are more successful because of your software.
- How to use your software with other software (i.e., how to transfer data from unused software; how to get new software to talk to legacy systems).
- A handful of client-specific goals and how your software works to help them achieve each goal.
- Opportunities for developers: Collect ideas and requests from clients into an ebook for developers about building and selling apps and plug-ins to help specific types of users get even more out of your software.
Even though you likely serve a local clientele, that doesn’t mean you can’t excel online. You can grow your local practice using ebooks, or you can broaden your client base by selling some of these ebooks.
In the list below, I’ll use “Springfield” as an example of how to use local-specific content in some of your ebooks. Obviously you’ll want to exchange “Springfield” for the name of the area you serve.
Also, I’ve used the words “accountant” but you will probably want to only include the title that best describes you.
- What to look for in an accountant
- How to become a successful accountant
- 10 ways to save money on your taxes WITHOUT having to use an accountant
- How to start and grow your business in Springfield
- The 7 most common financial problems most Springfield businesses face (and how to solve them)
- The 9 quick wins you’ll get when you first starting working with an accountant (and what you’ll need to do before hand)
- How to start a Springfield business with less than $1,000
- A simple guide to understanding and interpreting your own financials
- 18 ways to increase profit in your business
- The must-have team for success as a Springfield business