Breaking up is hard to do: Why businesses need to occasionally fire clients

Image by Transguyjay via Flickr

I believe in finding good quality clients and building long-lasting relationships with them in which I can provide high value, high ROI content in exchange for collaboration and profitability.
In the past I’ve let clients go because I realized that I could no longer offer them the quality, value, and ROI they [...]

Favorite video: Commercial for ANZ

Funny little action-packed commercial for ANZ. Overall, the message falls a little flat but it’s very engaging.

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Read more business content by Aaron Hoos

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Client Spotlight: KMGI

KMGI is a New York-based web and interactive media marketing firm that specializes in webmercials, web presentations, multimedia sites, and more. They have an impressive list of clients and have won several awards for their work over the past 13 years.
Recently, KMGI contracted me to complete a number of projects for them, including a marketing [...]

Why I don’t have a newsletter (yet)

Building a loyal audience is one of the primary reasons that someone writes a newsletter or ezine. It offers a business tremendous long-term value to be able to interact with a loyal audience, communicate with them again and again, engage them, and market to them. I write newsletters for other clients, so why don’t I [...]

Just read: ‘10 Social Media Metrics’ at SocialTimes.com

Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective).
Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to [...]

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