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Strategy Tools

A simple formula to accelerate business performance: A new series

Understanding the basic components of a business can help entrepreneurs diagnose and solve problems and create new opportunities for growth.
While a business can seem like a complex engine that is difficult to comprehend and master, there are really just a a few simple components that make up the business. Understanding these components and mastering [...]

Just read: ‘Defining Earned, Owned And Paid Media’ at Forrester

Media falls into three categories and Forrester analyst Sean Corcoran describes those three categories — earned, owned, and paid — in this brief but excellent blog. Skip down to the graphic and the content just below it for the real take-aways that make this a must-read for writers, marketers, and business owners.
Defining Earned, Owned And [...]

Just read: ‘Four Ways of Looking at Twitter’ at Harvard Business Review

At first I thought this was an article about 4 ways to use Twitter — “looking at” as another way of saying “approach” or “use”. However, the article is really about data visualization. Dataviz looks great but (hopefully) you push beyond the “gee whiz” factor and get some use out of it.
In at least a [...]

Aaron’s Answers: Mindmapping in business

The Question:
Who is using mind mapping as part of their day-to-day business?
[Visit Mathieu Tanguay's LinkedIn profile]
Aaron’s Answer:
I do. I would be lost without mindmapping!
I have one main mindmap which is basically my business plan and it includes daily step-by-step processes (marketing and deliverables) that I need to complete along with daily goals for each one [...]

3 ways most people deal with criticism in business (and how to respond instead)

We all face criticism in our businesses. It’s one of those inevitable things you hear when you put your ideas and services or products out there for public consumption. Sometimes it comes in the form of really constructive feedback (which is good to hear and helpful to apply) and sometimes it’s a bitter pill (and [...]

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