Archive - Real Estate:

The posts in this category are about real estate: Real estate investing, tips for real estate professionals, and more. Read what I’m thinking on topics like buying and selling properties, doing deals, the real estate market, and succeeding in real estate.

RSS feed for this section

Which is better — a sure thing or a gamble?

My friend is facing an interesting dilemma and I’ve been thinking about it for a while. I finally decided to write it out as a blog post just to get it out of my brain and because I sometimes do a bit of my best thinking while writing. I guess that’s a bit of a warning that there may not be a cathartic conclusion at the end of this post. If you have any thoughts, I’d love to hear them. Just add them in the comments.

Here’s the situation: My friend is selling his house because he’s moving to another city for a new job. The housing market in Winnipeg is strong and his house looks good (particularly after some renovations) so we know his house will sell.

Here’s the dilemma: He was going to list his house on the market but he was recently offered a price for his house from a buyer prior to listing. Should he take the sure thing or should he gamble on the market?

The “sure thing” price is pretty fair and about what his asking price was going to be. It’s about in line with what other similar houses are listing for. But the gamble is also an option because the housing market in Winnipeg is a little weird right now and it’s not out of the question to have someone bid higher than the asking price. (Note: I’m not going to reveal the prices here on my blog to protect his privacy but also because I realized that the price itself doesn’t really matter. The same ideas would hold true for other price points as well).

So when he posed this dilemma to a group of friends at a pub a couple of weeks ago and the table was divided. We were each adamant that we were correct and the other person was making a mistake. I said he needed to take the “sure thing” price and others said he needed to gamble and put his house on the market because his house might sell for more.

So here’s why I said he should take the sure thing price. Actually, I’m going to draw it on the following graph, which shows the price and possibilities (or price differentials might be a more boring way to write it)…

aaron-hoos-writer-selling-dilemma-01-blank

Here’s what could happen if he put his house on the market. The house could sell for a lower price or a higher price. (Theoretically the line could go right to zero and could go substantially higher but the line below represents the likely sale price scenarios:

aaron-hoos-writer-selling-dilemma-02-market

Here’s what could happen if he sold his house to the buyer without actually listing it. The house would sell for a fixed price:

aaron-hoos-writer-selling-dilemma-03-offmarket

Putting them both on the same graph to compare them, you get the following:

aaron-hoos-writer-selling-dilemma-04-marketandoffmarket

There’s another price that I think is useful to know. It’s the price he bought the house for. And again, since I’m not displaying actual numbers here, the line represents his initial purchase price. Regardless of what he sells his house for, he’s going to generate some capital gain from the sale — whether he sells with the sure thing or by listing his house.

aaron-hoos-writer-selling-dilemma-05-3prices

The gamblers said that he should list his house because it was likely that he would earn a profit above his sure thing price. They felt that the money he could make above his sure thing price was going to be additional profit. They asserted that my friend was giving up a potential additional gain by going with the sure thing. They admitted that there was a possibility that the price could come in below his sure thing price but felt that the reward of the gain was worth the risk of the loss.

aaron-hoos-writer-selling-dilemma-06-gamblersguess

I, on the other hand, felt that the sure thing was the better choice. And the reason I felt this was because my friend is moving to another city and he’s starting his new job soon and has to also move with his wife and their young child. If he listed his house, he would have to commute back to Winnipeg to work on his house, and then go through the hassle of listing, showing, signing papers, etc., all while making the lengthy and expensive commute… and all while starting a new job.

On the other hand, the problems and headaches are immediately eliminated by selling now for his sure thing price. I asserted that the loss of that additional potential gain was the cost of the peace of mind that he would have to take care of that major stressor in his life. Although there was a potential gain, I argued that the gain wasn’t worth the amount of effort involved. Selling his house with the sure thing model was zero effort, zero additional cost, zero additional stress, zero additional commuting. Selling his house with the gamble would bring in potentially extra money but would cost in other ways.

aaron-hoos-writer-selling-dilemma-07-surething

Reflection: I called one a “sure thing” and the other a “gamble”. But in reality, both are gambles, aren’t there? By listing the house, my friend is gambling that the market will pay more than the fixed price he was offered. By taking the sure thing, my friend was gambling that the fixed price would not only be higher than one potential outcome of the market but also would be more rewarding because it would minimize the effort required to list his house.

I’ve tagged this post as a business, finance, and real estate post because it really does connect to all three. In fact, I can think of scenarios in the world of business and in the capital markets where this issue is a regular dilemma. And although it’s tempting to chase the highest dollar value as the most obvious answer, I don’t think that’s always the best answer. After all, there are costs and intangible rewards that could potentially be worth more than money.

What are your thoughts?

(Oh, and in case you’re wondering which one my friend chose, I don’t know yet. Last time I asked him, he hadn’t decided).

Yes, you CAN time the market (just not in the way you want)

You can't time the marketTiming the market is the most ridiculous idea out there. (Well, maybe not the MOST ridiculous idea out there but it’s pretty out there and it’s pretty pervasive so maybe it’s high up on the list).

The thinking behind timing the stock market goes something like this: “Oooh! I want to buy that stock. But the price is too high right now. Maybe I’ll wait until the price goes down.

And then when the price does go down, the thinking changes to: “Ouch! I want to buy that stock. But the price is low and what happens if I buy it and it goes lower?

This is true for real estate, too. A potential homebuyer might say: “Whoa! Houses are too expensive right now. I’m going to wait until home prices come down a bit before I buy.

But when the sellers market becomes a buyers market, the potential homebuyer now says: “Yikes! House prices seem to be declining. What if I buy and the house declines even further in value?

I hear this line of thinking OVER AND OVER AND OVER AND OVER. I heard it when I was a stockbroker and I hear it today in my work with financial and real estate professionals. I’ve tried to talk people out of this thinking but it can’t be done. (And the truth is, sometimes I fall into the trap, too!)

Like some optical illusion, the price of a stock or a property is never perfect right now and investors believe that by waiting, they can buy it at a “better” time.

Unfortunately, there never is a better time. EVERY price point has its advantages and disadvantages. Unfortunately, investors only see the disadvantages to buying now (regardless of price point) and the advantages of buying later (regardless of price point)… and they don’t seem to remember what they said only a few months ago when the price was different.

And waiting for a market bottom or market top is impossible because it takes months of data from indicators (including lagging indicators which come after the event) to prove a market peak or valley.

Timing the market is a fools game because investors and homebuyers are always looking for the perfect price point (even though they often can’t identify what that price point is and, even when they do, they fail to act when the price reaches that point).

Timing the market is ridiculous idea and a fools game… but it’s not impossible. You just have to rethink what you mean when you want to time the market.

Joe Average and Jane Average (Mr. and Ms. Average to you) try to time the market but they fail. There are people who CAN effectively time the market. I’m talking about short term traders. Short term traders (day traders and swing traders in the stock market, and real estate investors such as flippers in the real estate market) can time the market and many of them do pretty well at it.

Here’s why some people can time the market but most people fail at it:

  • Information volume and prioritization: Successful market timers do it effectively because they receive a barrage of information and they filter out what they don’t need. Compare this to Mr. and Ms. Average who glean tidbits from headlines or from the half-wits around the watercooler at break time and act on each piece of limited info that they get, as if the latest piece of information is the most correct.
  • Entries AND exits: Successful market timers consider both entry and exit positions before they buy. To a successful market timer, an “expensive” stock is still cheap if the price goes up and a “cheap” stock is still expensive if the price ends up going down. The same goes for those in real estate. It doesn’t really matter what the entry point is… it’s how much you can sell it for afterward when you are ready to sell. Compare this to Mr. and Ms. Average who likely intend to hold their stocks for decades and who will have to live in their house. They are making entry-only decisions and forgetting that there are other (hard-to-measure) aspects to owning these assets.
  • Mindset: Successful market timers view the (financial or real estate) markets as their “business”. They make money from it. Therefore, they make decisions from a business perspective. The Average family, on the other hand, is looking at buying stocks for their retirement portfolio or their next home and they are trying to weigh their decisions on a much more personal level, which makes the stakes seem higher.
  • Buying a range instead of a single price point: Successful market timers don’t look to one specific price point as THE bottom or THE top. Rather, they expect to buy a range, buying through the bottom and selling through the top and fully realizing that they might miss a few points here or there but overall they are hitting it at the right time. Mr. and Ms. Average, though, see every single low price point as a question (“is this the bottom or will it get worse?”) and every single high price point as the top (“is this the top or will it continue to climb?”). In a way, they are making a technical trading decision without any technical information.

Don’t bother trying. You cannot time the market… at least, not in the way that you want to time the market.

 

Image credit: 2020VG

7 ways that real estate professionals can differentiate themselves from their competition

I love the real estate industry. There is so much opportunity for an entrepreneurial, self-starting salesperson to succeed. Unfortunately, when I look around at real estate professionals within the industry, I see many professionals who struggle.

With all due respect to my friends, colleagues, and clients in the real estate industry, one of the problems is with differentiation. Frankly, most real estate professionals seem to be the same. (I’m sure you’re NOT the same but it’s hard for prospects to always see the difference between you and the 30 other agents who are out there promoting themselves in a similar way)…

  • All real estate professionals seem to claim that they’ll take good care of their customers — treating customers with the same level of service and courtesy that they would want to receive themselves.
  • All real estate professionals seem to claim to do free home evaluations.
  • All real estate professionals seem to send out fridge magnets or calendars or shopping list notepads.
  • All real estate professionals seem to send out the same direct mail pieces.
  • All real estate professionals seem to have the same business cards, billboards, bus benches, etc.

For home buyers or sellers who don’t have a pre-established relationship with a real estate professional, every single professional seems to be a clone. One seems to be the same as the next. To prospective clients, it makes no apparent difference who they work with.

As a result, there’s no loyalty. When it comes time to buy, why would they choose you over someone else? When it comes time to sell and buy a bigger house, why would they remember you (since your fridge magnet is buried under a dozen others that promise the same amazing service)?

So how can real estate professionals compete?

Through differentiation — by making yourself unique. I don’t mean just restating what other real estate professionals say but in a different way. Don’t rename “free home evaluation” to “complimentary house valuation” and think that you’ve successfully differentiated. Differentiation has to be more than that. Here are 7 ideas (in no particular order):

1. BECOME A DEMOGRAPHIC EXPERT

Pick a group of people that you like to work with and promote yourself as an expert in that group. Often, demographics are measured by age, gender, marital status, ethnicity, income, and other factors. There is definitely space, for example, for a real estate professional who exclusively serves professional women. (Obviously you’ll need to be careful here. You don’t want to present yourself as so exclusive that you are not welcoming to others. And sometimes it might not be appropriate to serve one demographic group if you are not somehow associated with that group). If you have a connection to that particular group, serve them!

2. BECOME A PROFESSION EXPERT

Different professions have different needs when it comes to housing. If you become an expert in that group and their needs, you can meet them in a way that other real estate professionals cannot, and your marketing can resonate with them in a way that other real estate professionals cannot. You’ll understand their needs and serve them more effectively.

3. BECOME A LIFE-STAGE EXPERT

This is related to the demographic expert above but it’s also tied to how people buy houses so it might actually be a better way to differentiate if you can’t find a demographic that you want to focus on. This group is sliced up by the stage of life they’re in and what kind of home needs they have as a result. First time homebuyers is good. Families with children. Seniors. I really like empty nesters as a demographic group that is under-served.

4. BECOME A HOUSE-TYPE EXPERT

Find a type of house and become an expert in it. Bungalows. Condos. Homes built before 1975. Whatever. Know these homes inside and out and know exactly the type of people who own these types of homes and want to sell, and exactly the type of people who are likely going to buy these homes.

5. WEAR A CHICKEN COSTUME

I don’t mean that you actually have to wear a chicken costume. I mean: Become known as the real estate agent who is unique in the way you act — serve your customers in a chicken costume or dressed as a clown or dressed in a tuxedo or as a pirate or in some other unique, memorable, or even silly theme. Maybe drive a fancy car. Or wear a purple suit. Or a giant hat. or maybe you’re a reformed biker who still wears leathers and sports all the tattoos and brings prospective buyers around in a loud Harley. Stuff like that. I heard that there was a real estate professional in the city where I live who used to be a chef and dresses like one… maybe they even make dinner for the home buyer in their new home? I have no idea; I’ve never seen their deal. Just using it as another example.

Confession: This is my least favorite of all of my differentiation suggestions. I think it’s gimmicky and it gets awkward, especially if you have to deal with a difficult situation or an intense negotiation — you don’t want to be doing that in a clown costume or while wearing a goofy chef’s hat. But it is memorable and maybe you can find a way to tie it all together without being ridiculous when it counts.

6. BECOME AN EXPERT ON SOME ASPECT OF THE DEAL

Lots of real estate professional claim to be experts on service but the kind of service that most real estate professionals provide is exactly the same (or SEEMS exactly the same). But service isn’t the only aspect of the deal. There are other aspects of the deal as well. Negotiation is one. Marketing is another. Speed of closing is another. Become an expert in one of these aspects of real estate. Tie all of your branding and marketing around this particular aspect. For example, become the expert in getting the fastest move-in dates, and then tie all of your marketing around that (perhaps by advertising the average move-in date of your last 10 sales). Write blogs about this. Heck, write a book about it!

7. BECOME A LOCAL AREA EXPERT

I see real estate professionals try to do this one but they try to become local area experts across the entire city. It doesn’t work that way. Pick a community and rock it. Become the only person that every homeowner in that community recognizes. Don’t just market to this community, become a true community expert. Volunteer in this community. Live in this community. Coach softball in this community. Patronize the stores in this community.

There are other ways to differentiate but these 7 (or, at least 6 of these 7!) are fast and easy to implement without an immediate, expensive overhaul of your brand.

INFOGRAPHIC: Home price growth rates by state

Real estate investors invest for two types of return: Income and Appreciation.

  • Income is generated from rental.
  • Appreciation is generated from buying low and selling high.

The good folks at 29doors.com and turbometrics.com created an infographic about how home prices have appreciated or depreciated by state, year over year and in the past 3, 5, and 10 years. Below the image, I’ve listed a few ways that you can use the information in this infographic.

(Click on the image to view the full-sized image).

Real Estate Investing Infographic: Home Price Appreciation By State

So here’s how to use this infographic.

  • Valuation of current investments: This infographic helps you to compare how your real estate investment has appreciated (or depreciated) compared to other properties in the state. Have your property appraised and compare.
  • Data points against other information: When you compare this data to other information about the state (economic development, inflows and outflows of people, GDP, etc.) you get an idea of the health of the state, which is particularly valuable when doing due diligence on a potential deal.
  • Identification of opportunities: This infographic shows you where the opportunities are: Prices have fallen in some places and risen in others. (Note: That doesn’t mean that the fallen prices are necessarily better places to invest — in some cases, it’s a correction back to normal). The opportunities are in the disparities between how states have increased or decreased and how your target area is doing. If a neighborhood, city, or county is lower or higher than than the state that might indicate growth or soon-to-be growth area.

25 ways that real estate professionals can position themselves as local experts

One of the ways that real estate professionals market their services is by positioning themselves as “local experts” — someone who knows the city/neighborhood/community extremely well.

I’ve always been torn about the value of this marketing technique. (In fact, I listed it as one of 5 marketing tactics that real estate professionals use that can hurt their business. See all five here: Free home valuations, claiming to give great service, doing kitcshy things like wearing a chicken costume, guaranteeing a home sale, and positioning yourself as a local expert). But among those five dangerous marketing tactics, the local expert one is the one I’ve been most on-the-fence about.

I think there can be value in positioning yourself as a local expert — just remember that you are serving the buying market and not the selling market. I think there COULD be value in this positioning but the real estate professionals positioning themselves as local experts often do very little to convince me that they are local experts. In the marketing I’ve seen from real estate agents claiming to be local experts, it all appears to be just a thin coat of marketing paint without any real substance behind it.

IF you are going to position yourself as a local expert than go all out and BE the local expert. Here are 9 ways to actually be the local expert:

  1. Shop at the stores in your area. Eat at the restaurants; get your hair cut at the salons; shop at the little mom and pop stores. Don’t just do it once to get a feel for the area… Become known by each store owner and their staff. Stop by and say hello without asking for anything back. Make it YOUR neighborhood… just Don Corleone and other mobsters do.
  2. Write the ebook about your local community. Check out this video to learn more…
  3. Write articles in your community newspaper.
  4. Write a series of definitive Squidoo lenses on your local area.
  5. Write magazine articles about your local area (depending on the magazine, they might be read by a wider audience but the fact that you’ve written them will help build credibility).
  6. Use Foursquare (connected to Facebook and Twitter) to actively promote your activity in the local area. Watch this video for more information about using Foursquare to become a local expert.
  7. Tweet regularly about news that is happening in the area. Become the “on-the-ground” journalist for that area.
  8. Monitor social media for mentions of your neighborhood and comment on them.
  9. Find local blogs and become an active commenter and guest poster
  10. Use Storify to tell the story of your neighborhood. Draw in information, videos, and social content that describes your local market.
  11. Start a website about where you live. (I live in the East Kildonan area of Winnipeg so if I were a real estate professional, I would buy EastKildonan.com or something similar, and create content that told stories about that area.
  12. Start a podcast and interview locals (business owners and residents) about  the area.
  13. Start a Facebook page for your local area.
  14. Record videos of local sites and post them on your website or blog. Watch this video for more information about using video to become a local expert.
  15. Become active politically, advocating or lobbying for the area. If your area needs a new park, spearhead that effort.
  16. Walk the streets of the area you live. Wave to people mowing their lawns. Pick up the garbage.
  17. Organize a couple of events (like a street-wide garage sale or barbecue) — you don’t have to do every single street but a couple of them will make a big splash.
  18. Memorize the map: Know the streets — the active ones, the quiet ones, the one-way streets, and the shortcuts! (That’s how you can spot someone who really knows an area… if they know the shortcuts.
  19. Promote local charities.
  20. Visit local churches.
  21. Find out what fundraisers and activities there are in your area and promote them.
  22. Check out event websites (like EventBrite.com but there are several) and watch for what’s going on. See if you can participate in some way.
  23. Memorize the locations of parks and the names of restaurants and coffee shops.
  24. Offer to speak at local schools, Toastmaster groups, etc.
  25. Study the statistics — demographics, crime rates, average income, etc… and find ways to put a positive spin on these numbers if they aren’t all rosy.

Two things will happen when you adopt even some of these activities…

First, you will become the local expert of the area and people in the area will come to think of you as “their” real estate professional. They may get you to list their house and help them move elsewhere.

Second, outsiders who are looking to move into the area can’t help but bump into your name several times online and offline while researching the area. They may get you to help them buy a house in the area.

10 ecourses a mortgage broker should write

Mortgage brokers work are always looking for people who might need a mortgage. But in my experience, people just don’t always realize the value that mortgage brokers provide. Ecourses are a way for mortgage brokers to capture more leads while also explaining their value to potential clients.

Here are 10 ecourses that a mortgage broker should write:

  1. A crash course on credit scores and what minimum scores are required for a mortgage.
  2. What steps a person can take to prepare to apply for their first mortgage.
  3. Mortgage 101: How mortgages work.
  4. How to find the best mortgage for your needs.
  5. Qualities of a good mortgage broker.
  6. (For real estate investors) Why you should make a mortgage broker part of your “power team”.
  7. Credit-repairing steps to take if you were declined for a mortgage.
  8. What to do AFTER you’ve been pre-approved for a mortgage.
  9. How to find a mortgage broker, real estate agent, and attorney to help you buy a house.
  10. Current trends in real estate.

10 ecourses a property manager should write

Property managers work with many different groups — owners, landlords, tenants, contractors — and they need to build and maintain relationships with each group. Ecourses are a way that they can add new people to their list of prospective clients or prospective vendors or prospective tenants.

Here are 10 ecourses that property managers should write…

  1. (For tenants) Tips and tricks to decorating an apartment without doing anything permanent.
  2. (For owners and/or landlords) A primer on local rental laws — what they can and cannot do.
  3. (For contractors) Why working on rental property is different than working on a property that the owner lives in… and how to do it successfully.
  4. (For tenants) How a rental is a stepping stone to owning a home.
  5. (For owners and/or landlords) Top ways to increase profit from rentals.
  6. (For real estate investors) How to grow a real estate empire with the help of a property manager.
  7. (For owners and/or landlords) How to find the best property manager for your needs.
  8. (For owners and/or landlords) How to be a successful owner/landlord even if you live out of town.
  9. (For first-time landlords) Step-by-step to owning your first rental property
  10. (For commercial tenants) How to attract more foot traffic to your store.