Aaron, It was a pleasure working with you… I could not be happier with the results. Very creative and professional experience. You hit the nail on the head. Thank you so much for your guidance.
I was familiar with Nile Nickel’s Social Media Business Hour podcast so I was honored to be invited on as a guest. We covered a lot of ground and the podcast went by so quickly!
We talked about how a sales funnel should be defined (most people define it incorrectly), and the importance of an intentional sales funnel, rather than a sales funnel that grows organically and exists by default. We talk about how I got into sales funnels in the first place and what attracted me to profitable sales funnels as one of the most compelling opportunities for business owners and entrepreneurs. Then, since the podcast is about social media, I connected it back to social media and showed how your sales funnel needs to exist even in your social content. Then I shared (overshared?) my formula for creating amazing headlines — this piece was really valuable for Nile’s audience!
It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro.
Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other businesses successful and that was the catalyst that skyrocketed him from making less than $1 million a year to well over $28 million a year.
Today he is a force to be reckoned with in the home service industry and he still runs his home service business while also coaching other service business owners (electricians, plumbers, HVAC techs, etc.) to massive growth. He’s like a bad-ass Tony Robbins for the home service industry.
On his podcast, we talk about copywriting and sales funnels, including…
- Identifying preferred customers
- Empowering and disempowering words
- Strategic copy
- Dealing with objections
… and more.
I was booked to to be interviewed by Jason Hartman, a real estate investing expert and a very prolific podcaster. By coincidence, we both ended up at the same conference just a week or two before our podcast interview. It was great to meet Jason in person and it actually helped us have a better podcast because we were more comfortable speaking together, plus he already knew a bit more about what I do.
In his podcast we talked about the importance of copywriting and sales funnels, particularly as they pertain to real estate investors.
It seems like the only thing I have to write these days is the What I’m working on this week updates. #notcomplaining
Here’s what’s on my plate this week:
- Wrapping up a few books — two print books and three Kindle books for three clients. They’re all really close to being done so I’m putting the finishing touches on them and moving them toward publishing.
- Writing autoresponders for a real estate investing client — they need them for some upsells they’re offering.
- Blog posts and magazine articles galore! I’ve got a ton of these that are due in the next week or two so I’m hoping to wrap them up this week.
The biggest project comes from a new partnership I have with an investing education website. I’m recently become a partner in their business, which will require a bunch of work from in the short term but should provide a bunch of long-term pay-offs in the coming months. I’m really excited about this new development.
Well, that’s all I have time for right now. Gotta get back to work.