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Testimonial

“Aaron did a fantastic job for us. He was easily accessable, very easy to work with and completed the job on time. We are using his services for another project.”
-Jeffery from Pocono Properties

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Read more business content by Aaron Hoos

There and back again: Work and play for the past 4 days
Aaron’s Answers: The problem with marketing [...]

There and back again: Work and play for the past 4 days

A QUICK UPDATE ON WHERE I WAS
My wife goes to a conference every year or two and I like to go with her to get a change of scenery. Last year, the conference was in Minneapolis and I sat in the hotel and worked and swam in the pool. This year, she was at a [...]

Aaron’s Answers: The problem with marketing messages

The Question (posed on LinkedIn):

I foolishly indicated that I am looking to replace a particular service provider due to their failure to live up to a level of service that might be acceptable. I have been inundated with emails from people trying to market their products / services.
Most of these appear to have been written [...]

One number to rule them all: A metric for my business

Image via Wikipedia

I have this weird fascination with metrics. I blame it on my first major sales job at a company that was extremely metric-focused. Then I left that company to become a stockbroker, which is another career that has metrics coming out of the… well… everywhere.
I’ve been seeing the value and importance of content [...]

Testimonial

“Aaron is clever and aims to please. Good job.”
-Barbara from MortgageLoan.com

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Read more business content by Aaron Hoos

There and back again: Work and play for the past 4 days
Aaron’s Answers: The problem with marketing messages
One number to rule them all: A metric for my business

Aaron Hoos is a business writer and strategist. He accelerates small business [...]

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