The Business Diamond Framework™ is a new way of looking at a business.
There are many different kinds of businesses but all of those businesses perform the same four functions to achieve their unique ends. Those four functions can be depicted like this:
“Leadership” represents the vision-casting and management of decision-makers. “Value-Add” represents the input-side of the business’ supply chain, which might include information or raw materials. “To-Market” represents the output-side of the supply chain, which includes marketing, sales, distribution, and other steps to bring a completed product or service to market. And “Support” represents the critical but non-revenue-generating functions of the business, which usually includes payroll, reception, HR, and other departments.
Facebook ads are great examples of wasted money. This one demonstrates what happens when you hire a non-English-speaking writer to create internet marketing material.
Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
The Business Diamond Framework&trade is a tool I’ve created in the past couple of years to help businesses achieve profitable growth. From time to time, you’ll read about the Framework and how you can apply it to your business.
The Business Diamond Framework™ started life as a way for me to quickly understand my clients’ marketplace, goals, and needs so that I could write for them more effectively. But later, it became a tool that helped businesses to learn more about themselves, to develop competitor-defying innovation, and to implement strategy effectively.
Here’s why it’s relevant: Businesses want to grow but a growth path is not clearly laid out for them. They need to create strategy but which strategy to choose? There are a multitude of strategic development tools out there, but which ones are the right ones?
That’s what the Business Diamond Framework™ solves. The Framework combines two things:
- A new way to think about a business
- A methodology
I was in Google Trends the other day, doing some research for a client. On a whim, I decided to also see the search trend for “recession”. What an interesting find! Here is Google’s Trend graph:
At first glance, it’s shocking to see how much the search volume and news references have grown. It’s shocking, but not a huge surprise: the recession is bad but the badness is stoked like a fire by the media.
But there’s something I find even more fascinating: Look at the first quarter of 2007. Recession searching spiked there. By today’s standards it wasn’t much, but compared to the amount that it was searched prior to that, it was huge. If someone had been paying attention, they would have had almost an entire year of warning before the through-the-roof spike in the beginning of 2008. Time to sell stocks, short stocks, lock in customers, and reduce inventory.