Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy“. I wondered how it would compare. Here is Google’s trend chart:
This chart fascinates me for a couple of reasons:
- The current economic climate is not prompting people to search for the word “economy” any more than any other economic climate. I’d have guessed that it would be higher.
- Not surprisingly, there is a valley through the third quarters when everyone is away on vacation and not thinking about work or business or the economy.
- There are slight peaks at the end of every quarter, which makes sense that people are thinking about economic factors that might influence their EOQ results or forecasts.
- What surprised me the most was the large dip at the end of the year. It’s as if people are so focused on Christmas and New Year and the opportunities for the year to come that they stop searching for “economy” information? While there is often a small spike at the end of every quarter, there is a huge dip at the end of the year; and in every case, that end-of-the-year dip is greater than the summer dip.
Facebook ads are great examples of wasted money. This one demonstrates what happens when you hire a non-English-speaking writer to create internet marketing material.
Disclaimer: Okay, maybe not ALL Facebook ads suck, but many many many of them do.
The Business Diamond Framework&trade is a tool I’ve created in the past couple of years to help businesses achieve profitable growth. From time to time, you’ll read about the Framework and how you can apply it to your business.
The Business Diamond Framework™ started life as a way for me to quickly understand my clients’ marketplace, goals, and needs so that I could write for them more effectively. But later, it became a tool that helped businesses to learn more about themselves, to develop competitor-defying innovation, and to implement strategy effectively.
Here’s why it’s relevant: Businesses want to grow but a growth path is not clearly laid out for them. They need to create strategy but which strategy to choose? There are a multitude of strategic development tools out there, but which ones are the right ones?
That’s what the Business Diamond Framework™ solves. The Framework combines two things:
- A new way to think about a business
- A methodology
This past summer and fall I had the privilege of working with members of the Canadian Venture Capital and Private Equity Association on the first issue of their magazine.
Private Capital delivers news, opinion, and insight into the venture capital industry.
Visit the magazine’s web page here and download the premier issue here (8.5 Mbs).
My articles included:
- Feature article: “The uncertain future of income trusts:
Examining their role in businesses”
- Feature article: “Investing in the future: The Macquarie Group’s efforts to help the less fortunate”
- Column: “Canada’s buyout and VC sectors proving their mettle”
- Column: “LP Trends In troubled times, where are savvy investors placing their bets?”
Roger McNamee, who is interviewed by another writer in this magazine, is one of those eccentric industry geniuses that break the mould. Hear him speak. His insight is pure gold.