Just read: ‘Corporate Blog Success Begins And Ends With Business Metrics’ at SocialMediaExplorer

by aaronhoos

in Business Insight, Content & Content Strategy

Just read Jason Falls’ article about metrics in corporate blogging. This goes hand-in-hand with the article I read earlier today by Jeremiah Owyang about how businesses need to dial social media into their marketing by assigning value to their customers based on influence.

Corporate Blog Success Begins And Ends With Business Metrics.

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Read more business content by Aaron Hoos

Aaron Hoos is a business writer and strategist. He accelerates small business performance with content and content strategy.

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Just read: ‘Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value’ at Web Strategy by Jeremiah Owyang

by aaronhoos

in Business Insight, Content & Content Strategy, Strategy Tools

This is a great article by Jeremiah Owyang. He opens by talking about a blogger’s experience at initiating a Maytag boycott based on poor customer service. That part is interesting but the real value of this article is half-way down: the matrix of social media influence value.

Owyang places organizations within a matrix of potential viewpoints towards social media — some ignore it and some embrace it — and he talks about what organizations need to do to make it relevant. Understanding the importance of social media and the value that a truly connected client has over their network is something organizations need to do.

Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

This plays a key role in my content strategy work as I advise organizations to create metrics around each content channel (including their social media channels). Owyang’s thinking in this area can help organizations start to do that well.

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Read more business content by Aaron Hoos

Aaron Hoos is a business writer and strategist. He accelerates small business performance with content and content strategy.

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Testimonial

by aaronhoos

in Portfolio

“Aaron did a fantastic job for us. He was easily accessable, very easy to work with and completed the job on time. We are using his services for another project.”

-Jeffery from Pocono Properties

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Read more business content by Aaron Hoos

Aaron Hoos is a business writer and strategist. He accelerates small business performance with content and content strategy.

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A step-by-step outline of content strategy development

I wanted to show my work and demonstrate the thought process that goes into content strategy. Here is simple content strategy “story” of one project I’m working on right now.
This project is ultimately a list-building whitepaper project. The client wants to build their list of newsletter subscribers and they intend to do that by [...]

Just read: ‘The Social CRM and Enterprise 2.0 Experience Continuum’ by Jacob Morgan

This is a great article that, in essence, talks about social media as a powerful tool for big businesses. It brings in several aspects of content strategy. Be sure to pay attention to his continuum, and the article he references called “Social CRM: Ground Zero for Enterprise 2.0” is also worth reading. For businesses that [...]

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