Secrets Of Business Mastery Podcast: The Future Of Copy

Aaron Hoos

It was my sincere privilege to be on this podcast with a great friend, client, and mentor — Mike Agugliaro.

Mike has an amazing story: he was a New Jersey electrician who struggled in his early business and nearly shut his business down before he made a big change: he started studying what makes other businesses successful and that was the catalyst that skyrocketed him from making less than $1 million a year to well over $28 million a year.

Today he is a force to be reckoned with in the home service industry and he still runs his home service business while also coaching other service business owners (electricians, plumbers, HVAC techs, etc.) to massive growth. He’s like a bad-ass Tony Robbins for the home service industry.

On his podcast, we talk about copywriting and sales funnels, including…

  • Identifying preferred customers
  • Empowering and disempowering words
  • Strategic copy
  • Dealing with objections

… and more.

Click here to listen to my interview with Mike Agugliaro about the future of copy

Want to interview me on your podcast? Click here to learn how to book me as a guest.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.