Aaron Hoos’ weekly reading list: ‘Early adopters, game-changers, and fear-thwarters’ edition

Aaron Hoos: Weekly reading list

October and early November were INSANELY busy. Things are starting to finally slow down (slightly). I don’t want them to slow down too much but it’s nice to have a moment to catch your breath.

Here’s what I’ve been reading this week:

  • Why the Digital “Land Rush” of 2007-2017 Will Impact The Future of Business as We Know It. In this blog post at The Sales Lion, author Marcus Sheridan talks about how the businesses that started marketing sooner would have a better chance than those that joined the game later. I think the author has a point but as I reached the end of the post, I thought about different ways that late-to-the-game businesses could still succeed online. It comes down to adding value and targeting a narrower market — I think those are the ways to survive if you are coming late to the game.
  • Play a bigger game. This post by Chris Brogan is timely for me. It’s a topic I’ve been thinking about lately, particularly as I work on Finishing What I Start and as I think about what’s next for my business. Brogan says that, if you want to play a bigger game, you need to think a few years out but execute daily. He prompts us to think about what our bigger game really is (and that defines what we should be doing with our time today).
  • Leave no fear unanswered. This is a great post by Christopher S. Penn who challenges us to think about what we are afraid of and to address it. He uses the example of a fear of heights but I think this translates into the business world so well. What are you afraid of in your business? Cold calls? Asking for the order? Negative publicity? Taking risks? There are so many potential fears — and business fears — out there that we should all just pick one and hammer on it until it is no longer a fear.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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