Hope you had a great weekend! I did. I realize that it was technically a day off today but I worked (and was, in fact, good-naturedly reprimanded for it on Twitter). But I love what I do and it still felt like a day off.
So here’s what I’m working on this week:
- Newsletters for a real estate investor
- A book for a mortgage broker
- Some editing of a bunch of projects — my own and client work
If it seems like a short list, there is a good reason for it: I’ve launched a new marketing campaign (it officially started today, which is another reason why I didn’t want to stray too far away from my desk). The marketing campaign is primarily built around a targeted magazine advertisement that pushes responders to visit a special website. I’m really excited about it and although the infrastructure is there, I’m still doing a bit of behind the scenes work on it. And more importantly, I’m expecting SOME positive response from the ad but I have no idea what the response will be — how soon, how responsive, etc. As a result I want to stay really flexible this week to deal with it. As I get a sense of the response over time, I’ll add more projects to fit but for now I’m basically on standby.
Oh, and my 100 Proposals in 100 Days challenge is a little behind. I’m still well within my 100 days window but I have to double up on my proposals for a bit to catch up… so I’ll be filling my spare time with those proposals.