Here’s a selection of stuff I’ve been reading this week:
- The SEO’s dilemma: Link-building versus content marketing: The article itself was from a couple of weeks ago but I’m just getting to it now. What I liked about this article is that it highlighted a disparity I barely knew existed. But as soon as I read it, I realized that definitely trend toward one side versus the other. As a writer, I frequently default to the content marketing side and just assumed that there was a lot of overlap between link building and content marketing. But this article opened my eyes and helped me to realize just how strategic you need to be, and that you really should consider doing both. And I love that it really comes back to goals and metrics.
- WordPress security tips: Marketing and PR pro Karen Swim had her website hacked a couple of months ago. I only noticed it because some links I had previously posted to her site from my blog were suddenly showing up as Not Found. I visited her site and saw a post that she was frustrated by a recent hacking. Then she linked to a list of resources she has collected to help WordPress owners keep their websites more secure. This is a good read and if you have a WordPress website, make sure you start implementing these things!
- Content tools to boost your search performance: In this article over at the Content Marketing Institute, they share some really useful tools you can use to help you discover keywords, research your competition, optimize your content, and more. Good stuff.