Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Aaron Hoos: Weekly reading list

Here are some of the things I’ve been reading this week:

  • Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. There is really good stuff here and, like a lot of stuff that comes out of Moz, this should go into your to-do list for your website if you are targeting a local market.
  • Google’s new SEO rules for news releases: I’ve been relying on press releases releases for a long time — to help me build awareness and quality links for my business and my clients’ businesses. Recently, Google announced that it was changing the way it would pay attention to news releases backlinks. Jayme Soulati discussed this on her site and she also linked to a blog post at PRnewswire. If you write news releases, be sure to read them both. The best quote is: “We believe the value press releases provide is in discovery, not links.” This won’t change how I write press releases but it will change why I write press releases.
  • How to make yourself a marketing Einstein. This is a humorous article that builds off of a quote loosely attributed to Einstein. The premise is: If you invest 15 minutes a day studying something, you’ll end up a year later having spend the equivalent of a year in college. So this blogger is spending a full hour a day studying a topic (marketing). In his first post he mentions 2 excellent resources — The massive guide to getting traffic and How to increase website traffic. Great stuff at both sites… and I love the hour-a-day for a college-education-in-a-year approach!
  • The insider’s guide to the future of content: The folks over at Steamfeed wrote a great article about how content is changing and what we can expect it to be like in the future. As a writer, I’m mindful that the content I create may not always be consumed as text (I also write audio and video scripts for businesses and I’m increasingly asked to do so). Smart content creators will pay attention to these predictions and adjust their businesses accordingly.

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