Aaron Hoos’ weekly reading list: ‘Sales funnels, conversion optimization, and weird real estate investing’ edition

Aaron Hoos: Weekly reading list

Here’s what I’ve been reading this week…

  • The customer journey to online purchase. I love this report produced by Google! Without using these words, it basically shows an online sales funnel and how using analytics can give you deeper insight and enable you to sell more. Great stuff here!
  • 100 conversion optimization case studies. Last week I posted a long article I hadn’t finished but still recommended. This week I’m doing it again! Kissmetrics has posted a great blog post to 100 case studies of improved conversion. This is powerful stuff here and it’s impossible to read this without getting a ton of ideas for your own business! This is another one going into the “must do this for my site” file.
  • What if investors could help you buy your house?. This is an interesting and surprisingly informative article. It’s basically about a new potential way that people could buy houses — they could buy them with the help of investors (who would benefit with appreciation and some secondary market liquidity). Real estate investors are always looking for new ways to invest in real estate and this looks like it could be an interest possibility. I’m curious to see how it plays out — there are a lot of “moving parts” that could impact secondary market “share prices” on properties, plus investors may not get the regular cash flow that many want — but I find it compelling and would definitely participate in this if it becomes available.

Gotta keep the reading list short today. Got lots going one (plus one of them is really long anyway).

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