With increasing frequency, I’m getting requests from people who are asking if they can write a guest post for my blog.
I thank them for the offer but tell them no. Yet, I’m a big proponent of posting guests posts and I write them all the time to promote my biz and my clients’ businesses.
So why the hypocrisy?
Actually, I have a very good reason for it.
Blogs serve many overlapping purposes for businesses. Sometimes they promote the business or the industry, educate or sell, act as an information or news portal, and so much more. Additionally, businesses present their blog in many different ways — as a voice of one person (or multiple people), as a voice of the business, as a neutral collecting point of information, etc.
Every blog is some combination of these.
In my business, my blog at AaronHoos.com is intended to promote my writing biz by presenting my portfolio of work, and my blog is my voice.
Compare this to a blog owned by a corporation that has a team of bloggers who are researching content and posting without any specific individual signing their name to their content.
And compare this yet again to a blog owned by a blogger who wants to archive news for a particular industry.
My blog really only works with my voice because I’m presenting my business to my prospective clients. Other peoples’ voices on my blog might provide an interesting perspective but it doesn’t serve the purpose of my blog.
But a corporation with multiple bloggers, or an industry-specific news blog, each have a need for additional content that can be contributed by a guest blogger without diminishing the brand. In those cases, accepting guest posts is entirely appropriate.
SO SHOULD YOUR BLOG ACCEPT GUEST POSTS?
My opinion is:
- If your own voice adds value to your blog (i.e. because of your opinion or a demonstration of your skills), and if it’s that voice that gets you business then it doesn’t benefit you to accept guest blog posts.
- If your blog’s content is really what drives readership (rather than your specific voice) then accept guest blog posts.
I’m sure that I’ll think of a hundred exceptions to this rule as soon as I publish this post but if you’re trying to figure out your guest blog posting strategy, this is the place to start.